Social Media Marketing Manager

About the Role:

We are seeking a creative, strategic, and results-driven Social Media Manager with 5+ years of experience to lead and execute our social media strategy across multiple platforms. The ideal candidate will have strong content planning and copywriting skills, a solid grasp of analytics, and hands-on experience with tools such as Meta Business Suite, Hootsuite, LinkedIn Ads, and Canva. Experience in the B2B, IT, or cybersecurity domain is a strong advantage.

Key Responsibilities:

• Develop and implement comprehensive social media strategies aligned with overall marketing and brand goals
• Manage and grow presence across platforms including LinkedIn, Instagram, X (Twitter), Facebook, and more
• Create and curate compelling content, including copywriting and visual coordination, tailored to each platform
• Schedule, publish, and monitor posts using tools such as Meta Business Suite and Hootsuite
• Plan and execute paid social campaigns, particularly on LinkedIn Ads and Meta platforms
• Track KPIs and performance metrics to generate actionable insights and optimize engagement
• Stay updated on industry trends, platform updates, and audience preferences
• Collaborate with cross-functional teams (content, design, product marketing) to support campaigns and launches
• Respond to social media interactions, comments, and messages in a timely and professional manner

Requirements:

• Over 5 years of demonstrated expertise in social media management, with a strong background in PPC campaigns, Google Ads, and SEO strategies
• Skilled in crafting effective content plans and compelling copy across platforms
• Proficient in tools such as Meta Business Suite, Canva, Hootsuite, and LinkedIn Ads
• Extensive hands-on experience managing and optimizing content across Facebook, Instagram, LinkedIn, X (formerly Twitter), and other key platforms
• Experienced in leading and coordinating cross-functional teams to execute cohesive digital marketing strategies
• Familiarity with B2B, IT, and cybersecurity industries is a valuable asset
• Highly analytical with a data-driven approach, adept at identifying trends and maximizing audience engagement