Social Media Marketing Manager

We are seeking an experienced and strategic Social Media Marketing Head to lead and scale our social media presence across platforms. The ideal candidate will drive brand awareness, customer engagement, and revenue growth for our e-commerce business through data-driven social strategies and high-impact content.

Key Responsibilities

• Develop and execute end-to-end social media strategies aligned with business goals
• Lead content planning, creation, and publishing across Instagram, Facebook, YouTube, Pinterest, Twitter, and emerging platforms
• Manage and grow organic and paid social media performance
• Plan and execute product launches, influencer campaigns, and festive promotions
• Collaborate with design, performance marketing, and e-commerce teams
• Track and analyze KPIs such as engagement, reach, traffic, conversions, and ROAS
• Oversee community management, including comments, DMs, and brand reputation
• Manage social media calendars, budgets, and campaign timelines
• Stay updated with social media trends, platform updates, and competitor activity
• Mentor and manage social media executives, designers, and agencies

Requirements

• 3+ years of hands-on experience in social media marketing (e-commerce experience preferred)
• Proven track record of scaling brand presence and driving sales through social media
• Strong understanding of Instagram & Facebook algorithms, reels, short-form video, and influencer marketing
• Experience with paid social campaigns and analytics tools
• Excellent content sense, copy skills, and storytelling ability
• Strong analytical mindset with data-driven decision-making skills
• Leadership and stakeholder management skills

Preferred Qualifications

• Experience in fashion, lifestyle, or D2C brands
• Familiarity with tools like Meta Business Suite, Google Analytics, Hootsuite, Buffer, or Sprout
• Knowledge of UGC, creator collaborations, and performance creatives

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

• Provident Fund

Work Location: In person