Social Media Marketing Manager

Company Description

Lazera is a footwear brand committed to blending modern trends, timeless design, and superior comfort, creating high-quality shoes that empower confidence and elegance. Founded four years ago, Lazera has already served over 500,000 customers through its presence in Reliance Trends SIS formats and is expanding into e-commerce to bring stylish and comfortable footwear directly to customers nationwide. The brand offers a diverse range of designs to suit various occasions while ensuring long-lasting comfort and affordability. Lazera's vision is to become synonymous with elegance and innovation in women's footwear, promoting accessible luxury.

Role Description

We are seeking a talented and passionate Social Media Marketing Manager to lead our digital presence. This is a full-time, on-site position based in Mumbai. As the Social Media Marketing Manager, you will oversee the planning, execution, and analysis of social media campaigns, ensuring consistent brand communication across all platforms. Day-to-day tasks include creating and implementing content strategies, optimizing social media channels, engaging with followers, and analyzing performance metrics to drive brand growth and engagement.

Qualifications

• Proficiency in Social Media Marketing and Social Media Optimization (SMO) to build and manage an engaging online presence.
• Strong skills in Content Strategy and Digital Marketing to develop and execute impactful campaigns.
• Excellent Communication skills to interact effectively with the audience and team members.
• Ability to analyze performance data and optimize strategies for better engagement and visibility.
• Knowledge of trends and best practices in the social media and digital marketing landscape.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Experience in fashion or retail industries is a plus.