Social media marketing (linkedin)

About The Opportunity

LinkedIn outreach and B2B marketing

Role & Responsibilities

• Assist in executing LinkedIn marketing campaigns (organic + paid) focused on reach, engagement, and lead generation.
• Write and schedule content: posts, carousels, articles, and short-form videos tailored to B2B audiences.
• Perform LinkedIn outreach using Sales Navigator and follow structured playbooks to identify and engage prospects.
• Support paid campaign execution—learn how to run ads (Sponsored Content, Message Ads), monitor metrics (CPC, CTR), and adjust targeting.
• Engage with community comments, build relationships, and track influencer/industry trends.
• Use tools like LinkedIn Analytics and Google Analytics to measure and report performance.
• Collaborate with Sales, Design, and Product teams to align messaging and campaign goals.
  

Skills & Qualifications

Must-Have

• Working knowledge of LinkedIn outreach techniques (manual or using tools like Sales Navigator).
• Strong written communication skills—especially for B2B content and outreach messages.
• Curiosity about digital marketing, content creation, and lead generation.
• Basic understanding of LinkedIn as a platform (business pages, content types, targeting).
• Willingness to learn tools like LinkedIn Ads Manager, Canva, and Google Analytics.
• Comfortable working on-site in India and collaborating cross-functionally.
  

Nice-to-Have

• Internship or coursework related to marketing, business, or communication.
• Exposure to CRM tools, email marketing, or outbound sales/outreach workflows.
• Familiarity with Canva or CapCut for basic design/video editing.
• Awareness of LinkedIn’s content algorithm and current B2B engagement trends.
  

What You’ll Get

• Real-world experience in B2B marketing, content, and outreach.
• Structured training and mentorship in LinkedIn campaign execution and performance tracking.
• Supportive team environment focused on rapid learning and career growth.
• Clear growth paths into roles like Growth Marketer, Content Strategist, or Demand Gen Specialist.
  

How To Apply

• Share a brief note on why you're excited about LinkedIn marketing and outreach
• Include any sample outreach message or post idea you’ve created or would like to try
• Highlight relevant experience (internships, projects, or tools you've explored)