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Social Media Marketing Executive

Social Media Marketing Executive

MiM-Essay

1 years

0 Lacs

delhi delhi india

Posted:10 hours ago| Platform:

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Skills Required

marketing mim ai capture automation data strategy content analytics engagement pipeline storytelling experimentation script video reporting flow saas scripting portfolio design figma

Work Mode

On-site

Job Type

Full Time

Job Description

About the job

Location: Hauz Khas, Delhi

Experience Required: 1+ years

Employment Type: Full-time

CTC: 5-8 LPA (Based on experience)

About Us

At MiM Essay,

At Kraya,

You will be working on ad campaigns that directly fuel the growth of both brands — high-conversion, high-ROI campaigns that are creatively sharp, data-driven, and powered by AI-led optimization.

Role Overview

Social Media Marketing Executive

Key Responsibilities

Own
Instagram and LinkedIn for lead generation
, not awareness alone
Script, shoot, edit, and publish short form video and carousels
tailored to business owners
Write
clear and persuasive copy for posts, hooks, captions, and landing pages
Plan content calendars aligned to campaigns, offers, and sales priorities
Track funnel performance
, from post to inquiry to qualified lead
Build and
maintain reporting, reach, engagement, CTR to lead, lead to qualified
Coordinate with sales and performance teams
so content supports lead flow and follow ups
Run structured content experiments, creative, hook, CTA, and document learnings
Manage comments and DMs with a clear playbook for handoff to sales

Skills & Experience Required

2 years in B2B social ( SaaS preferred) or content marketing
with measurable lead outcomes
Strong on-camera and production skills, scripting, framing, audio, basic editing
Portfolio of B2B content, showing at least three assets that generated inbound leads
Working knowledge of
lead funnels, UTMs, Link in Bio flows, and basic analytics
Basic
design skills for carousels and thumbnails, Figma or Canva
Familiarity with LinkedIn founder led content and thought leadership

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