social media marketer

Job Description – Social media marketer

Social media marketing (SMM) is the practice of using social media platforms to promote products, services, and brands, engage with audiences, and drive traffic to websites. It's a powerful tool for businesses of all sizes, offering a cost-effective way to reach a wide audience, build brand awareness, and foster customer relationships.

Responsibilities:

• 1. Content Creation and Management:
• Developing content strategy:
• Social media marketers need to create a content plan that aligns with the overall marketing strategy and target audience.
• Creating various types of content:
• This includes text-based posts, images, videos, and other multimedia content.
• Optimizing content for different platforms:
• 2. Scheduling and Posting:
• Scheduling posts: Using social media management tools to schedule posts in advance ensures a consistent flow of content.
• Monitoring posting times: Understanding when the target audience is most active on social media and scheduling posts accordingly can maximize engagement.
• Publishing content: Ensuring content is published accurately and on time is crucial.
• 3. Community Engagement:
• Responding to comments and messages:
• Promptly addressing audience inquiries and feedback is essential for building a positive relationship with the audience.
• Engaging in conversations:
• Actively participating in relevant discussions and interacting with followers can foster a sense of community.
• Monitoring social media conversations:
• Using social listening tools to track what people are saying about the company and its competitors helps in understanding audience sentiment and identifying opportunities.
• 4. Analysis and Optimization:
• Tracking key metrics:
• Social media marketers need to monitor metrics like engagement rate, reach, and website traffic to understand the performance of their campaigns.
• Analyzing data:
• Analyzing the data helps in identifying what's working and what's not, allowing for adjustments to be made to the strategy.

Skills & Requiremennts:

Requirements and Skills:

• Degree in Mass Communication.
• Proven skills in content writing, digital marketing, and video production.Must have own camera (DSLR/Mirrorless preferred) and knowledge of video shooting techniques.
• Strong editing skills (Adobe Premiere Pro / Final Cut / DaVinci Resolve).
• Familiarity with digital tools (Google Analytics, Meta Business Suite, SEO basics).
• Creative thinker with excellent communication skills

Can call me on HR Ankita 8477800887

Job Type: Full-time

Pay: ₹15,000.00 - ₹18,000.00 per month

Benefits:

• Internet reimbursement

Work Location: In person