Social Media Manager

Company Description

VasyERP is a comprehensive ERP platform that manages a wide range of functionalities, including eCommerce, production, inventory management, POS, smart retail, mobile POS, self-checkout, smart carts, CRM, customer loyalty programs, memberships, offers and discounts, GST returns, accounting, and hybrid POS solutions. Our platform is designed to streamline operations and enhance the efficiency of businesses. Located in Ahmedabad, VasyERP is dedicated to providing innovative solutions to meet the diverse needs of our clients.

Website: https://vasyerp.com/

About the role:

As a Social Media Manager, you will be responsible for creating and implementing social media strategies, manages online communities, generates engaging content, analyzes performance, and builds brand presence across various platforms.

Roles & Responsibilities:

• Strategy and Planning: Develop and implement social media strategies aligned with business goals, understanding target audiences and identifying relevant platforms.
• Content Creation: Produce engaging and high-quality content, including text, images, videos, and graphics, ensuring consistency with brand voice and style.
• Performance Analysis: Track social media performance, analyze data, identify trends, and make data-driven decisions to optimize strategies.
• Brand Management: Maintain a consistent brand image and voice across all social media platforms, ensuring alignment with overall marketing efforts.
• Copywriting: Craft compelling and persuasive copy for social media posts and campaigns.
• Paid Campaign: Plan and execute paid social media advertising campaigns to drive engagement, increase followers, and boost conversions.
• Lead Generation: Experience in social media advertising and optimizing posts for conversions. 

Candidate Requirement:

• 5+ years of experience working into Social Media Marketing
• Extensive knowledge of a variety of current social media platforms
• Developing and executing content calendars
• Creating effective social media marketing campaigns, paid campaigns, Ads etc.
• Hands on experience in content management
• Experience with Influencer Marketing & Personal Branding is an added advantage.

Good to Have:

• Significant experience leading a brand’s social media initiatives
• Familiarity with web design
• Exposure in Interpret data, identify trends, and make data-driven decisions to optimize social media performance.