Social Media Manager

Key Responsibilities:

• Strategy Development:Creating and implementing social media strategies aligned with overall business objectives, including target audience identification and content planning.
• Content Creation and Curation:Developing engaging content (text, images, videos, stories) for various social media platforms and ensuring brand consistency across all channels.
• Platform Management:Managing day-to-day operations of social media accounts, including scheduling posts, monitoring engagement, and responding to comments and messages.
• Campaign Management:Planning, executing, and analyzing social media campaigns to drive specific business outcomes, such as increased brand awareness, lead generation, or sales.
• Performance Analysis:Tracking and analyzing social media performance using analytics tools, identifying areas for improvement, and reporting on key metrics.
• Team Leadership:Supervising and mentoring a team of social media professionals, fostering collaboration, and providing guidance on best practices.
• Cross-Functional Collaboration:Working closely with marketing, PR, sales, and other teams to ensure cohesive messaging and alignment on social media initiatives.
• Staying Current:Keeping abreast of the latest social media trends, platform updates, and best practices to optimize strategies and campaigns.
• Budget Management:Managing social media advertising budgets and optimizing campaigns for maximum impact.
• Community Engagement:Building and nurturing online communities by actively engaging with followers, responding to inquiries, and fostering a positive brand image.
• Influencer Marketing:Identifying and collaborating with relevant influencers to amplify brand reach and engagement.

Required Skills and Qualifications:

• Proven experience in social media management, content creation, and digital marketing.
• Strong understanding of social media platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.) and their respective audiences.
• Excellent written and verbal communication skills, with the ability to craft engaging and persuasive content.
• Proficiency in social media analytics tools and the ability to interpret data to inform strategies and campaigns.
• Strong organizational and time management skills, with the ability to manage multiple projects and deadlines simultaneously.
• Leadership and team management experience.
• Creative thinking and problem-solving abilities.
• Familiarity with social media management tools and platforms (e.g., Sprout Social, Hootsuite, Buffer).
• Bachelor's degree in marketing, communications, public relations, or a related field is often preferred.

Job Types: Full-time, Permanent

Pay: ₹12,509.88 - ₹25,000.00 per month

Schedule:

• Day shift
• Morning shift
• Weekend availability

Experience:

• Social media marketing: 3 years (Required)

Work Location: In person