Social Media Manager

Social Media Manager cum PR – SR Store, Khar West, Mumbai

SR Store (srstore.in), a dynamic and trend-setting women's clothing brand with an online presence and a boutique store in Khar West, Mumbai, is seeking an enthusiastic and creative Social Media Manager cum PR Executive. The ideal candidate will drive our brand’s digital presence, engage our growing community, and enhance SR Store’s image both online and offline.

We are looking for female Candidates only.

Job Responsibilities

• Social Media Management
• Develop, execute, and manage daily content across all social media platforms – Instagram, Facebook, and emerging channels.
• Plan and schedule engaging and visually appealing posts, stories, and reels in line with branding and trends.
• Design, coordinate, and implement creative social media campaigns to boost follower engagement and drive website/store traffic.
• Monitor and analyze social media metrics, preparing monthly reports and adapting strategies for growth.
• Community Engagement
• Maintaining a friendly and professional brand voice.
• Build and nurture relationships with influencers, bloggers, and fashion enthusiasts for collaborations and shoutouts.
• Organize and moderate online events, giveaways, and live sessions to foster community.
• Public Relations & Brand Visibility
• Write and distribute engaging press releases and brand announcements.
• Coordinate PR initiatives with media outlets, fashion magazines, and digital portals to secure brand coverage.
• Assist with organizing in-store and online events, launches, and pop-up collaborations.
• Maintain and update a database of media contacts, influencer lists, and partnership opportunities.
• Content Creation
• Liaise with creative teams and photographers for high-quality product shoots and user-generated content.
• Take ownership of timelines from concept to content delivery for digital and event marketing.

Required Skills and Qualifications

• Proven experience managing fashion/lifestyle brands’ social media (Instagram/Facebook proficiency is a must).
• Excellent written and verbal communication skills (English and Hindi).
• Deep understanding of the latest social and fashion trends, hashtags, and content formats.
• Basic graphic design skills (Canva/Photoshop preferred).
• Strong networking and relationship-building abilities.
• Proactive, creative thinker with attention to style, detail, and deadlines.
• Passion for women’s fashion and digital storytelling.

Work Location

• Hybrid: Khar West, Mumbai (in-store activities & events) + flexible schedule flexibility for digital operations.
• Full-time/ Part-time with strong portfolios are welcome.

How to Apply

• Share your resume, work samples, and portfolio links (especially Instagram handles you have managed) on WhatsApp to 9820009291.
• Visit us: srstore.in and Instagram: instagram.com/srstore09.

This job profile highlights creativity, digital acumen, and PR skills while making SR Store’s vision and energetic Mumbai location attractive to candidates.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

• Cell phone reimbursement
• Flexible schedule

Work Location: In person