Social Media Manager

Job Description: Social Media Manager

We are looking for a creative and data-driven Social Media Manager to plan, create, and manage content across all major platforms including LINKEDIN. The ideal candidate should have a strong understanding of social media trends, brand storytelling, and performance analytics.

Key Responsibilities

Content Strategy & Planning

• Develop and execute monthly social media content calendars.
• Research trends, competitors, and audience insights to build effective strategies.
• Align social media plans with brand goals and marketing campaigns.

Content Creation & Publishing

• Write, edit, and publish engaging posts, captions, and scripts for reels.
• Coordinate with the design team for creatives, videos, and motion graphics.
• Ensure brand voice consistency across all platforms.

Reels & Video Content

• Ideate and create short-form video scripts (Instagram Reels, YouTube Shorts, etc.).
• Regularly ideate content for LInkedIN
• Stay updated with trending audio, formats, and viral concepts.
• Work closely with the production team for shoot planning.

Community Management

• Respond to comments, DMs, and customer queries promptly.
• Engage with followers to increase brand loyalty and visibility.
• Monitor brand mentions and relevant hashtags.

Performance Tracking & Reporting

• Track KPIs: reach, impressions, engagement, followers, CTR, etc.
• Prepare weekly/monthly performance reports.
• Optimize content based on insights and analytics.

Campaign Execution

• Manage social media ad campaigns (optional but preferred).
• Collaborate with influencers and partners for brand campaigns.

Required Skills

• Strong command of content writing and social media copywriting.
• Knowledge of Instagram, Facebook, YouTube, LinkedIn, and X (Twitter).
• Ability to analyze data and make strategy improvements.
• Basic understanding of Canva, video editing tools (preferred).
• Creativity, consistency, and trend awareness.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 1–3 years of experience in social media management or digital marketing.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Health insurance

Work Location: In person