Social Media Manager

Job Description

We are looking for a creative and performance-driven Social Media Manager to lead and evolve our social media presence across platforms. You will be the voice of PVR INOX in the digital space — from movie promotions and brand storytelling to community building and campaign innovation. Responsibilities Content Strategy & Planning: Develop and execute monthly content calendars aligned with movie releases, festivals, brand campaigns, and business priorities. Collaborate with internal teams, studios, influencers, and agencies to source creative assets and content hooks. Platform Management: Own and manage all official social media handles (Instagram, X, Facebook, YouTube, LinkedIn, Threads, WhatsApp Channels). Adapt content formats per platform trends — Reels, Shorts, carousels, memes, and more. Campaign Execution: Launch buzz-worthy campaigns for movie promotions, offers, and experiential events. Run moment marketing and real-time engagement around pop culture, trailer drops, and viral trends. Community & Engagement: Drive follower growth, high engagement, and quality conversations. Manage DMs, comments, and brand sentiment in coordination with the CRM and customer care teams. Performance & Reporting: Monitor analytics using native platform insights and third-party tools. Share weekly/monthly performance reports with insights and recommendations. Influencer & Creator Collaborations: Identify and partner with relevant creators and influencers for co-branded content, reviews, and reach enhancement. Crisis & Reputation Management: Respond swiftly and appropriately to any online crisis or misinformation. Align with PR and brand teams on sensitive issues. Qualifications 5–8 years of hands-on social media experience, ideally with a consumer brand or media/entertainment company. Strong understanding of Indian pop culture, film fandoms, and online communities. Creativity, wit, and a finger on the pulse of social trends and Gen Z culture. Strong copywriting, content ideation, and visual communication skills. Proven track record of running social-first campaigns and growing digital communities. Proficiency in tools like Meta Business Suite, Canva, Hootsuite and analytics dashboards. Ability to work in a fast-paced environment with tight deadlines and multiple stakeholders.