Social Media Manager

Role Overview:

Social Media Manager

Key Responsibilities:

• Platform Management:

• Handle day-to-day management of Instagram, Facebook, LinkedIn, YouTube, and emerging channels. Ensure brand tone and visual identity is consistent and compelling.

• Content Calendar & Campaigns:

• Plan and execute monthly social media calendars aligned with brand campaigns, cultural moments, and resort happenings.

• Copywriting & Captions:

• Craft thoughtful, engaging, and context-rich captions and stories that bring alive the philosophy of Nimaya.

• Photography & Video Coordination:

• Coordinate with photographers, designers, and on-ground teams for real-time resort content—guest experiences, seasons, festivals, etc.

• Influencer & Community Engagement:

• Identify and engage with relevant travel, lifestyle, wellness influencers. Manage collaborations and guest-generated content.

• Analytics & Insights:

• Monitor social media performance using tools like Instagram Insights, Meta Suite, etc. Provide monthly reports with learnings and suggestions.

• Campaign Execution Support:

• Assist the brand and marketing team in digital amplification of ongoing campaigns and seasonal offers.

Requirements:

• 1–3 years of experience in social media/content roles (preferably in hospitality, lifestyle, or wellness brands)
• Strong aesthetic sensibility, excellent command of English, and a pulse on cultural/digital trends
• Familiarity with Canva, Meta Suite, Later/Hootsuite, and content performance tools
• Ability to work with agility and collaborate across remote and on-ground teams
• Interest in luxury, wellness, and experiential travel is a big plus