Social Media Manager

Job Title

Social Media Manager

(Early Childhood | Parenting | Education)

About Nestology

Nestology is building a science-backed, Montessori-aligned parenting ecosystem for the first 3 years of life.

We combine neuroscience, child development, real-world parenting experience, and thoughtful design to help parents raise confident, emotionally secure children — without fear-based or gimmicky advice.

Our content is not “viral parenting hacks.”

calm, credible, and deeply human

Role Overview

Social Media Manager

owning Nestology’s social presence end-to-end

Key Responsibilities

1. Content Strategy & Planning

• Translate Nestology’s long-form content (scripts, research, frameworks) into:
• Instagram posts, carousels, reels
• LinkedIn thought-leadership posts
• Build monthly content calendars aligned with:
• Child age (0–3 years)
• Key parenting themes (sleep, language, emotions, independence)
• Maintain a

  non-sensational, non-judgmental tone

  (no fear marketing)

2. Execution & Publishing

• Write or refine captions that are:
• Warm, intelligent, and parent-first
• Simple without being simplistic
• Coordinate with:
• Video editors
• Script writers
• Designers (if needed)
• Ensure consistency in:
• Visual style
• Voice
• Messaging

3. Community & Engagement

• Respond to comments and DMs with:
• Empathy
• Boundaries (no medical advice)
• Brand-aligned language
• Identify recurring parent concerns and feed insights back to:
• Product team
• Content team
• Build a

  trust-based community

  , not just followers

4. Growth & Performance

• Track and report:
• Reach, saves, shares, profile visits
• Follower growth quality (not vanity metrics)
• Experiment thoughtfully with:
• Formats (reels vs carousels)
• Posting times
• CTA styles
• Support Meta lead campaigns (content alignment, not media buying)

Who This Role Is For

• You

  understand parents

  , especially urban working parents
• You respect

  science, psychology, and nuance

• You can say no to clickbait even when it’s tempting
• You enjoy building something meaningful from early stages
• You are okay with slow, compounding growth over cheap virality

Required Skills & Experience

• 4-10 years managing social media accounts (education, parenting, wellness preferred) or similar roles
• Strong writing skills in

  English

• Deep familiarity with:
• Instagram (Reels, Carousels, Stories)
• LinkedIn content dynamics
• Ability to work independently and take ownership
• Comfort working with founders and early-stage teams

Good to Have (Not Mandatory)

• Exposure to:
• Parenting, child development, education, psychology, or wellness
• Basic understanding of:
• Instagram analytics
• Meta content best practices
• Experience repurposing long-form content into short-form

What We Don’t Want

• Meme-only social managers
• Trend-chasing without context
• Fear-based parenting content
• Over-use of buzzwords or pseudo-science

Compensation

• Competitive, based on experience
• Full-time or strong part-time (initially)
• Long-term growth opportunity as the brand scales

Why This Role Matters

education, reassurance, and trust-building at scale

If done right, this role shapes how millions of parents think about their child’s first three years.