Social Media Manager

Job Title: Social Media Manager
Location: in office
Company: max apparel
Industry: B2B Ethnic Wear - Men's Fashion

About Us:
Max Apparel is a leading provider of high-quality men's ethnic wear, specializing in traditional and contemporary designs for the modern businessman. We cater to wholesalers, retailers, and corporate clients, ensuring that every garment embodies elegance, sophistication, and cultural authenticity. Our mission is to redefine ethnic wear for men in the B2B space, providing tailored solutions and exceptional customer service.

Job Overview:
We are seeking a dynamic and experienced Social Media Manager to oversee our social media strategy and content creation, focusing on building brand awareness, driving engagement, and generating leads within the B2B space. The ideal candidate will have a deep understanding of both social media trends and the B2B market, with a particular emphasis on the fashion industry.

Key Responsibilities:

• Social Media Strategy: Develop and execute a comprehensive social media strategy that aligns with our business objectives, focusing on brand visibility, lead generation, and partnerships.
• Content Creation: Create visually compelling and engaging content (posts, stories, videos, etc.) tailored to different platforms like LinkedIn, Instagram, Facebook, and Twitter, ensuring that the content resonates with B2B audiences, particularly retailers, wholesalers, and corporate buyers.
• Community Engagement: Build relationships with influencers, partners, and key industry figures to amplify our brand presence. Respond to comments, messages, and inquiries promptly, fostering positive community engagement.
• Campaign Management: Plan and execute paid and organic campaigns to promote new collections, events, and collaborations, tracking ROI and KPIs.
• Analytics & Reporting: Monitor, analyze, and report on the performance of social media campaigns, using insights to improve future strategies and campaigns.
• Brand Consistency: Maintain a consistent tone, style, and messaging across all platforms that reflects the values and vision of our brand.
• Collaborations & Partnerships: Collaborate with the marketing and sales teams to leverage social media platforms for lead generation, driving traffic to the website and product pages.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field (preferred)
• 3-5 years of experience in social media management, preferably within the fashion or B2B industry
• Proven track record of growing social media presence, engagement, and conversions
• Strong understanding of social media analytics tools (e.g., Google Analytics, Facebook Insights, LinkedIn Analytics)
• Exceptional written and visual communication skills
• Knowledge of men's fashion, particularly ethnic wear, and an understanding of the B2B landscape in the fashion industry
• Ability to work independently, manage multiple projects, and meet deadlines
• Experience with paid advertising (LinkedIn Ads, Facebook Ads) is a plus

What We Offer:

• Competitive salary and benefits
• Opportunities for professional growth and development
• A dynamic and collaborative work environment
• The chance to make an impact in a growing, niche industry

Job Type: Full-time

Pay: ₹12,938.56 - ₹46,552.80 per month

Benefits:

• Flexible schedule

Schedule:

• Day shift

Work Location: In person