Social Media Manager

Job Title: Social Media Marketing Lead / Manager

About LambdaTest

Role Overview

Key Responsibilities

Strategy & Ownership

• Develop and own the global social media strategy across LinkedIn, X (Twitter), Instagram, YouTube, Reddit, GitHub, and community forums.
• Build a strong brand narrative aligned with LambdaTest’s positioning, GTM priorities, and developer ecosystem.
• Plan and execute monthly/quarterly social media calendars.

Content Creation & Storytelling

• Conceptualize and create engaging, platform-native content — including videos, reels, carousels, threads, memes, developer-focused content, and brand campaigns.
• Work with internal design, product, and content teams to bring stories to life.
• Promote product releases, customer stories, events, partnerships, and culture-first content.

Community Engagement & Growth

• Drive conversations with developers, testers, and influencers across communities.
• Build and manage relationships with creators, tech influencers, and industry thought leaders.
• Monitor trends and participate in relevant discussions proactively.

Analytics & Reporting

• Track KPIs: reach, engagement, follower growth, sentiment, traffic, and conversions.
• Conduct competitive benchmarking and maintain monthly performance dashboards.
• Optimize strategy based on analytics and audience insights.

Cross-Functional Collaboration

• Work closely with Product Marketing, Growth, HR/People Team (for employer branding), and Events teams to amplify campaigns.
• Support GTM launches, webinars, hackathons, and community initiatives through impactful social media amplification.

What We’re Looking For

Must-Have Skills

• 4–8 years of social media management experience in SaaS, tech, or developer-focused brands.
• Strong understanding of B2B and B2D social media dynamics.
• Exceptional storytelling skills with the ability to simplify technical concepts.
• Hands-on experience creating content (copy, short videos, reels, carousels).
• Proven experience in community engagement and building organic social media presence.
• Data-driven approach with expertise in analytics tools.

Good-to-Have

• Experience working with global audiences (US, EU, APAC).
• Basic knowledge of dev/testing ecosystem is a plus.
• Experience collaborating with influencers/creators.
• Understanding of paid social (optional).

Why Join LambdaTest?

• Work with a fast-growing, globally recognized SaaS platform.
• Be at the forefront of developer community-led marketing.
• Creative freedom to experiment, innovate, and build category-defining social presence.
• Great culture, high ownership, and real impact.