Social Media Manager (Jewellery Industry)

A Jewelry Social Media Manager is responsible for developing and executing social media strategies to promote jewelry brands, engage with their audience, and drive business objectives. This involves creating and curating engaging content, managing social media channels, analyzing performance, and staying up-to-date on industry trends. Key Responsibilities:

• Developing and Implementing Social Media Strategy:Creating a comprehensive plan aligned with the overall marketing goals of the jewelry brand, including setting objectives, identifying target audiences, and choosing appropriate platforms.
• Content Creation and Curation:Generating, editing, and publishing diverse content formats (text, images, videos, stories) tailored to each platform, showcasing jewelry products, behind-the-scenes content, and engaging narratives.
• Social Media Management:Overseeing daily operations of social media accounts, including scheduling posts, responding to comments and messages, and moderating online conversations.
• Community Engagement:Building and nurturing an active online community by interacting with followers, addressing inquiries, and fostering a sense of belonging.
• Campaign Management:Planning, executing, and monitoring social media campaigns to promote specific products, events, or offers, using relevant hashtags and targeting.
• Performance Analysis and Reporting:Tracking key metrics (engagement, reach, website traffic, conversions) using analytics tools, analyzing campaign performance, and providing regular reports to identify areas for improvement.
• Staying Updated on Trends:Continuously researching and adapting to the latest social media trends, platform updates, and best practices to optimize strategies and maintain relevance.
• Collaboration:Working closely with other teams (marketing, sales, design) to ensure brand consistency and alignment across all channels.

Essential Skills and Qualifications:

• Proven Experience:Demonstrated success in managing social media accounts, preferably within the jewelry or luxury goods industry.
• Strong Communication Skills:Excellent written and verbal communication skills for crafting compelling content and engaging with the audience.
• Creative and Analytical Skills:Ability to develop creative content, analyze performance data, and identify areas for improvement.
• Knowledge of Social Media Platforms:Familiarity with major social media platforms (Instagram, Facebook, Pinterest, etc.) and their respective best practices.
• Proficiency in Social Media Tools:Experience with social media management and analytics tools (e.g., Hootsuite, Buffer, Google Analytics, Facebook Insights).
• Strategic Thinking:Ability to develop and execute social media strategies aligned with business objectives.
• Collaboration and Teamwork:Ability to work effectively with cross-functional teams.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person