Social Media Manager

Role Overview

We are seeking a highly creative and analytical Social Media & Digital Marketing Manager who can drive both brand storytelling and performance marketing. With 60% focus on social media management and 40% on digital campaign execution, the role demands a professional who has worked with agency-style, fast-paced environments, handled large-scale content calendars, and executed high-value real estate campaigns.

The ideal candidate must blend content creativity with data-driven strategy, ensuring strong brand positioning while delivering leads and ROI.

Key Responsibilities

Social Media Management (60%)

• Develop and execute comprehensive social media strategies across Instagram, Facebook, LinkedIn, YouTube, and TikTok.
• Manage content calendars, ensuring regular posting with strong storytelling aligned with real estate and lifestyle branding.
• Collaborate with designers, video teams, and agencies to create high-quality content (reels, stories, campaigns, influencer tie-ups).
• Build community engagement by monitoring trends, responding to followers, and creating interactive campaigns.
• Drive paid social media campaigns for both brand building and lead generation.
• Leverage analytics tools to track engagement, growth, and conversion from social media activities.

Digital Marketing (40%)

• Plan, launch, and optimize Google Ads, SEO, SEM, and remarketing campaigns.
• Work on Meta Platform - Trouble shooting / resolving issues / generate huge spontaneous leads with ROI driver preview. Good at managing budgets and control.
• Ensure seamless integration of digital campaigns with social media activities to maximize ROI.
• Work on lead generation funnels, marketing automation, and retargeting strategies.
• Collaborate with sales and CRM teams to improve lead quality and conversion rates.
• Track KPIs and create data-driven performance reports for management.
• Stay updated with new digital marketing tools, trends, and best practices.

Requirements

• 6 to 8 years of experience in social media + digital marketing, preferably with a real estate developer or digital agency background.
• Proven ability to build brands on social media with high-volume content execution.
• Strong hands-on experience in Google Suite (Ads, Analytics, Tag Manager, Search Console).
• Excellent command of social media tools (Meta Business Suite, Hootsuite, Sprout, Buffer, etc.).
• Strong creative eye for storytelling, lifestyle branding, and influencer collaborations.
• Experience in managing budgets, paid media campaigns, and ROI-driven marketing.
• Exceptional communication and project management skills.

The person should be capable of taking assignments of growing channels and focus integrated social and digital activation with innovative technique to curate leads across India and International.

Interested candidates can share their CV on hr@gravitiproperties.com

Job Type: Full-time

Pay: Up to ₹850,000.00 per year

Application Question(s):

• Do you have experience in social media and digital marketing?
• Have you worked for/in Real Estate industry?
• are you comfortable to travel BKC & Wadala office?
• your notice period?
• Can you join within 15 days?

Work Location: In person