Social Media Manager - Founder Personal Branding

About the Role

creative Social Media Manager

industry thought leaders

Key Responsibilities

Content Creation & Strategy

• Develop and execute social media strategies tailored to each founder's voice and expertise

• Create compelling original content including posts, articles, threads, and multimedia content

• Maintain monthly content calendars aligned with company goals and industry trends

• Transform founder insights into shareable, platform-specific content

Community Management

• Monitor and respond to comments, messages, and mentions in the founders' authentic voice

• Engage proactively with industry leaders, customers, and community members

• Build and nurture meaningful relationships across platforms

• Manage social media inboxes and prioritize communications

Partnership Development

• Identify and evaluate collaboration opportunities, speaking engagements, and media appearances

• Respond to partnership inquiries and coordinate preliminary discussions

• Build relationships with industry partners, media, and event organizers

Analytics & Optimization

• Track engagement metrics and follower growth across platforms

• Provide regular performance reports with actionable insights

• Optimize content strategy based on data and platform best practices

Required Qualifications

• 3–5 years managing social media for executives or personal brands

• Exceptional writing skills with the ability to adapt tone for different voices

• Proven track record of growing executive presence and engagement

• Deep understanding of LinkedIn, Facebook, and Twitter best practices

• Strong community management and relationship-building skills

• Portfolio demonstrating thought leadership content and community engagement

Expected Outcomes

• Consistent growth in followers and engagement across all platforms

• Increased founder visibility as industry thought leaders

• Authentic, high-quality content that drives meaningful conversations

• Strategic partnerships that expand reach and create value

• Positive brand sentiment and reputation

Preferred Skills

• Experience in our industry

• Background in journalism, PR, or content marketing

• Proficiency with social media management tools

• Video editing and graphic design capabilities

• Partnership or influencer marketing experience