Social Media Manager - Founder Personal Branding

About the Role

creative Social Media Manager

industry thought leaders

Key Responsibilities

Content Creation & Strategy

Develop and execute social media strategies tailored to each founder's voice and expertise

Create compelling original content including posts, articles, threads, and multimedia content

Maintain monthly content calendars aligned with company goals and industry trends

Transform founder insights into shareable, platform-specific content

Community Management

Monitor and respond to comments, messages, and mentions in the founders authentic voice

Engage proactively with industry leaders, customers, and community members

Build and nurture meaningful relationships across platforms

Manage social media inboxes and prioritize communications

Partnership Development

Identify and evaluate collaboration opportunities, speaking engagements, and media appearances

Respond to partnership inquiries and coordinate preliminary discussions

Build relationships with industry partners, media, and event organizers

Analytics & Optimization

Track engagement metrics and follower growth across platforms

Provide regular performance reports with actionable insights

Optimize content strategy based on data and platform best practices

Required Qualifications

35 years managing social media for executives or personal brands

Exceptional writing skills with the ability to adapt tone for different voices

Proven track record of growing executive presence and engagement

Deep understanding of LinkedIn, Facebook, and Twitter best practices

Strong community management and relationship-building skills

Portfolio demonstrating thought leadership content and community engagement

Expected Outcomes

Consistent growth in followers and engagement across all platforms

Increased founder visibility as industry thought leaders

Authentic, high-quality content that drives meaningful conversations

Strategic partnerships that expand reach and create value

Positive brand sentiment and reputation

Preferred Skills

Experience in our industry

Background in journalism, PR, or content marketing

Proficiency with social media management tools

Video editing and graphic design capabilities

Partnership or influencer marketing experience