Social Media Manager for chain of Restaurants in the US

Role Overview

The Social Media & Marketing Manager will be responsible for handling day-to-day digital

marketing functions across all restaurant brands. This role requires someone who is proactive,

detail-oriented, and able to work independently while staying aligned with the company’s goals.

Key Responsibilities

• Customer Engagement

o Respond to direct messages, comments, and inquiries on social media platforms.

o Monitor and reply to online reviews (Google, Yelp, TripAdvisor, OpenTable)

using a professional, brand-aligned voice.

• Social Media & Campaign Management

o Manage and schedule posts across all brand accounts.

o Create and manage targeted ads, including posting in foodie groups and local

community groups.

o Monitor relevant foodie, lifestyle, and community Facebook/WhatsApp groups

for posting opportunities and responding to inquiries about dining or catering.

o Collaborate with leadership to plan seasonal promotions and digital campaigns.

• Corporate Outreach Support

o Assist with digital introductions for corporate catering opportunities (draft

outreach emails, maintain prospect lists, follow up on catering leads).

• Email, SMS & Loyalty Marketing

o Build and manage email and SMS marketing campaigns.

o Maintain and grow subscriber lists while ensuring clean segmentation (VIPs,

catering clients, first-time diners, etc.).

o Support loyalty program campaigns through integrated restaurant platforms.

• Content Design & Digital Presence

o Use Canva to create flyers, graphics, and promotional materials for campaigns

and events.

o Update restaurant websites as needed (menus, events, promotions, seasonal

changes).

o Ensure menu updates (specials, seasonal changes) are pushed across all platforms:

website, OpenTable, Toast, Google Business

o Repurpose provided photo/video content into creative digital assets.

o Ensure consistency of branding across all digital platforms.

• Reporting & Analytics

o Build and maintain a monthly marketing/social calendar across all brands

(specials, promotions, campaigns, holidays).

o Track, analyze, and report performance of social media, ads, email, and

campaigns.

o Maintain a shared cloud library of menus, event flyers, promo images, and videos

so managers and staff can quickly access updated materials.

o Track what comparable restaurants in Houston/Texas are doing on social,

promotions, and digital campaigns. Share monthly insights to inspire new ideas.

o Research trending hashtags, food holidays, and digital formats (e.g., Reels/TikTok

styles) to suggest to the local team for shooting content.

o Provide recommendations for improvement based on performance insights.

• Team Collaboration

o Attend weekly video calls with upper management to align goals and tasks.

o Collaborate with the operations and culinary teams to stay up to date on offerings,

events, and brand updates.

Qualifications

• 2+ years of experience in social media management, digital marketing, or similar

roles.

• Strong written English communication skills (must be able to match brand voice).

• Familiarity with hospitality or restaurant industry preferred.

• Experience with:

o Social media platforms (Instagram, Facebook, TikTok).

o Review platforms (Google, Yelp, TripAdvisor, OpenTable).

o Canva or other design tools.

o Email/text platforms (Mailchimp, Constant Contact, or similar).

o Meta Business Suite for ads management.

o Basic website editing (Wix, WordPress, or similar).

o AI (ChatGPT or similar).

• Highly organized, self-motivated, and able to manage multiple brands simultaneously.

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