Social Media Manager

Company Description

DooDigital.co is a performance-driven digital marketing agency with over two decades of experience supporting leading nutraceutical, wellness, and eCommerce brands across North America.

We specialize in performance marketing, brand strategy, social media, content systems, SEO, AEO and end-to-end eCommerce growth. Our approach is built on process, precision, and high quality execution helping brands scale sustainably while maintaining regulatory awareness and a strong digital presence.

At DooDigital, we value structure, clarity, and long term thinking. We work closely with wellness founders, marketing leaders, and multi-brand portfolios, ensuring their social media and content output is consistent, high quality, and aligned with real business outcomes.

Role Description

We are looking for a Social Media Manager who understands how to build and manage social identities for wellness and nutraceutical brands especially those targeting the US and Canadian markets.

This is a full time role based in Mumbai (Hybrid), with remote flexibility for the ideal candidate.

You will be responsible for:

• Developing platform specific social media strategies for multiple brands

• Managing content calendars and weekly posting schedules

• Coordinating with design, video, and client teams to produce high quality creatives

• Writing clear, compelling, compliance aware content (posts, reels, carousels, captions)

• Tracking performance metrics and identifying opportunities for improvement

• Ensuring brand consistency across all platforms

• Staying updated with trends relevant to wellness, nutrition, and eCommerce audiences

• Managing approvals, workflows, and client communication with professionalism

This role requires someone who is organised, proactive, detail-oriented, and comfortable handling multiple brands simultaneously.

Qualifications

• 1-3 years of proven experience managing social media for wellness, nutraceutical, eCommerce, or lifestyle brands

• Strong copywriting and communication skills

• Experience creating or collaborating on content calendars and brand guidelines

• Understanding of US centric content style, tone, and audience behaviour

• Ability to analyse social performance metrics and derive insights

• Familiarity with Instagram, Facebook, TikTok, LinkedIn, Pinterest, and YouTube

• Strong organisational ability and the discipline to deliver on timelines

• Bachelor’s degree in Marketing, Communications, or a related field (preferred)

• Prior experience with North American brands is a strong plus