As an Amazon Marketplace Manager at our performance-driven marketing agency, you will be responsible for managing and scaling client accounts on Amazon. You will serve as the main point of contact for clients, translating their business goals into high-performing Amazon strategies. This role blends hands-on execution with strategic planning, requiring deep marketplace expertise, client communication skills, and performance marketing know-how. Key Responsibilities Client Communication & Account Ownership Act as the primary point of contact for clients regarding their Amazon performance. Lead regular performance review calls, strategy discussions, and reporting sessions. Understand each client's product positioning, goals, and KPIs, and tailor Amazon strategies accordingly. Collaborate with internal creative, media, and analytics teams to ensure client expectations are met. Amazon Marketplace Management Manage day-to-day operations on Amazon Seller Central (and/or Vendor Central). Handle product listings, variations, backend keywords, catalog optimization, and content enhancements. Monitor account health, listing compliance, and category approvals. Advertising & Promotions Plan, execute, and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Display, etc.). Manage budgets and provide clear reporting on ad performance and ROI. Coordinate promotional strategies, Lightning Deals, Coupons, and Prime Day/seasonal campaigns. Inventory & Logistics Oversight (Client-Side Support) Collaborate with clients to ensure proper inventory planning and FBA replenishments. Forecast demand and flag potential stockout or overstock risks. Track and report on fulfillment performance and shipment status. Analytics & Reporting Use tools like Helium 10, DataHawk, Amazon Brand Analytics, etc., to monitor KPIs. Deliver clear, actionable insights in weekly/monthly performance reports. Track key metrics: sales, conversions, CTR, ACoS/ROAS, Buy Box %, reviews, and sessions. Cross-Functional Coordination Work closely with content and design teams to develop conversion-driven creatives and A+ content. Ensure smooth project flow between departments and deliverables meet deadlines and quality benchmarks. Assist with internal process improvements to scale Amazon services across clients. Requirements 3+ years managing Amazon Seller Central accounts, preferably across multiple brands. Prior agency or multi-client experience strongly preferred. Strong client-facing communication, presentation, and relationship management skills. Proven success in Amazon PPC campaign strategy and management. Proficiency in tools like Helium 10, Jungle Scout, Flat File uploads, Brand Analytics, and Amazon Ads Console. Strong analytical, organizational, and project management skills. Detail-oriented with a proactive, solution-driven mindset. Bonus Points For Experience in health, wellness, nutraceutical, or CPG categories. Familiarity with international Amazon marketplaces. Exposure to Walmart, Shopify, or other marketplace platforms. Knowledge of Amazon DSP, Vine, and influencer review strategies.
About the Role We are hiring a data-driven SEO & AI Search Optimization Manager who understands both traditional SEO and next-generation AI search optimization (AEO) — making our brands appear not only on Google, but also in ChatGPT, Perplexity, Gemini, and conversational search platforms like Reddit and Quora. This role is ideal for someone who understands how SEO, content, and community-led search influence eCommerce sales. Key Responsibilities Traditional SEO Build and execute SEO strategy across technical, on-page, off-page, and content. Product page & collection page optimization for Shopify / eCommerce. Conduct keyword research, competitor benchmarking, and search intent mapping. Create SEO content clusters (blogs, landing pages, FAQ hubs). Run technical SEO audits (indexing, schema, crawlability, speed). Track organic performance via GA4, GSC, SEMRush/Ahrefs. Off-Page SEO (Authority & Trust Building — Strong Focus) Goal: Build authority through link earning , reputation, and brand signals that search engines + AI models trust. Lead digital PR and link acquisition through outreach, brand mentions, and authority-building initiatives. Build backlink partnerships with blogs, niche publishers, media outlets, review platforms, and comparison sites relevant to the product category. Create link-worthy content assets such as data stories, product insights, guides, infographics, comparison pages, and evergreen resources that attract natural backlinks. Manage and improve brand reputation on third-party sites (review platforms, listings, citations). Community SEO (Reddit + Quora): Participate in niche threads/subreddits and answer real user questions with value and insights (not promotional posts). Generate discussions that lead users to discover the product organically. Position brand-related content to be referenced in AI-generated answers (ChatGPT / Gemini / Perplexity) . Quality Over Quantity: Focus on contextual, relevant backlinks from high-authority domains. No spammy or mass link-building — only clean, strategic, reputation-driven Off-Page SEO. AI Engine Optimization (AEO — AI Search SEO) Optimize content to appear in AI answer engines (ChatGPT, Gemini, Perplexity). Implement entity-based SEO and structured data strategies. Influence how AI tools surface responses by building authoritative, referenceable content. Create content targeting zero-click searches, snippets, and AI summaries . AI + Non-Google Search (Reddit + Quora) Identify high-intent conversations on Reddit and Quora and insert brand authority intelligently. Create value-led answers that rank inside threads and appear in AI summaries. Monitor trends and pain points to fuel content development. Build brand presence where actual purchase decisions happen — in communities, not just on Google . Analytics & Reporting Build dashboards and track performance toward organic revenue growth. Present insights and monthly performance to internal/client teams. Requirements 3–6 years of SEO experience (eCommerce experience preferred). Proficiency with GSC, GA4, SEMRush/Ahrefs, Screaming Frog. Strong understanding of SEO content strategy and technical SEO fundamentals. Experience using AI tools to accelerate SEO workflows. Preferred Skills Schema/Structured data implementation (JSON-LD). Familiarity with Shopify SEO apps and content automation workflows. Understanding of how Reddit/Quora impacts SEO and AI search visibility. Success Metrics Organic revenue contribution. Ranking improvements for high-intent keywords. Brand visibility inside AI search results and Reddit/Quora threads .