Social Media Manager

Social Media Manager

Job Summary

Social Media Manager

Key Roles & Responsibilities

• Multi-Brand Strategy & Execution:

  Create, plan, and implement a holistic social media strategy for

  multiple brands

  under the Muzris Group, ensuring distinct brand identities are maintained while aligning with overall group marketing goals.

• Marketing Team Liaison:

  Act as the

  primary point of contact

  between the digital platforms and the core

  Marketing Team

  , ensuring seamless coordination for launches, promotions, and brand narratives.

• Content Creation & Curation:

  Oversee the creation of compelling, high-quality content (images, videos, reels, stories, and copy) for all major platforms (Instagram, Facebook, YouTube, LinkedIn, etc.), ensuring brand consistency and aesthetic appeal that reflects luxury and quality.

• Video Content Production (Preferred):

  Highly preferred to have hands-on skill in shooting and editing videos

  for quick, high-impact social media content.

• Community Engagement:

  Actively manage and grow the online community by monitoring, responding to comments and messages, and initiating discussions to build lasting customer relationships.

• Campaign Management:

  Plan and execute integrated social media campaigns for new collections, festive seasons, and brand promotions, including managing any paid social advertising.

• Performance Analysis:

  Track, analyze, and report on key social media metrics (engagement, reach, conversion, ROI) using platform insights, providing actionable recommendations for optimization.

• Trend Monitoring:

  Stay up-to-date with the latest social media trends, algorithm changes, new features, and competitor activities to ensure the brands remain cutting-edge.

Required Skills & Qualifications

• Experience:

  Minimum 2+ years

  of proven work experience as a Social Media Manager or a similar role, preferably handling

  multiple brands

  in the

  luxury, jewelry, or retail sector

  .

• Location:

  Must be willing to work from

  Kochi, Kerala

  .

• Core Expertise:

  Deep understanding and hands-on experience with all major social media platforms and their respective analytics tools.

• Video Skills (Highly Preferred):

  Practical skill in operating cameras/smartphones for shooting videos and proficiency in video editing software for social platforms.

• Communication:

  Exceptional copywriting and communication skills, with a keen eye for detail and the ability to capture a luxurious brand voice.

• Adaptability:

  Proven ability to manage time effectively and switch between the needs and voices of different brands simultaneously.