Social Media Manager & Content Creator

Job Description

Job Posting: Social Media Manager – Men’s Personal Care (D2C) Location: Mumbai/Hybrid Experience Required: Proven experience with D2C men’s personal care brands Salary: Rs. 3.6-6.0 lakhs per year About the Role We are looking for a dynamic, creative, and highly skilled Social Media Manager to lead our brand’s social presence in the men’s personal care space. The ideal candidate is an expert in strategizing, creating, and posting engaging content that resonates with men, drives brand growth, and builds a loyal online community. Key Responsibilities · Develop and execute a comprehensive social media strategy for men’s personal care products, focusing on Instagram and Facebook · Ideate, create, edit, and publish original content—especially video—for all social channels, ensuring high engagement and brand consistency · Collaborate with influencers and users to generate authentic, impactful content; manage influencer partnerships from ideation to execution · Analyze engagement data, identify trends, and optimize content strategy to grow the brand page · Stay updated on the latest social media trends · Respond to comments, DMs, and community posts to maintain a strong, positive brand voice Required Skills & Qualifications · Minimum 1 year experience managing social media for D2C brands in the personal care space · Deep understanding of what content works for men consumers and the latest trends in men’s grooming · Excellent knowledge of active ingredients in personal care products · Advanced proficiency with Instagram, Facebook, and Meta Ads Manager · Strong analytical skills for tracking engagement, optimizing strategies, and reporting results · Exceptional written and verbal communication skills · Creative, organized, and able to manage multiple projects simultaneously Preferred Qualifications · Experience working with influencer marketing platforms and user-generated content · Familiarity with social media management tools (e.g. Buffer, Hootsuite, Sprout Social) · Prior work in a high-growth D2C startup environment. Ready to make an impact in men’s personal care? Apply today with your resume, portfolio, and examples of successful campaigns! Show more Show less