Social Media Manager

Qualifications/Skills

• Bachelor's degree in digital marketing, or social media
• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, Google and other social media best practices
• Strong understanding of marketing strategy. Relevant experience determining a target audience and buyer persona research
• Proficient in marketing research and statistical analysis
• Good understanding of social media KPIs
• General knowledge of Search Engine Optimization and internet ranking for web content
• Excellent multitasking skills
• Great leadership skills. Ability to manage and supervise a diverse group of employees
• Great interpersonal, presentation and communication skills
• Excellent time-management skills
• Strong computer skills using Microsoft Office
• Self-motivated yet customer-focused

Job Responsibilities:

• Conduct research on current trends and audience preferences.
• Oversees all company social media accounts’ management. Scheduling, promoting and responding on time as per the monthly calendar.
• Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction.
• Audits and analyses social media performance with tracking systems to gather visitor data and determine efficacy and areas for social media campaign
• improvement.
• Monitors and develops reports on competitor activity within social media spaces.
• Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising.
• Use web analytical tools such as Google Analytics, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
• Communicate with industry professionals and influencers via social media to create a strong network.
• Interact with fans and followers, reply to queries promptly, and monitor customer feedback.
• Sending weekly, monthly reports and MOMs to the clients.
• Conduct formal meetings with client for cross selling and relationship building.