Social Media Manager

Job Title: Social Media Manager
Location: Siliguri
Department: Marketing & Communications
Reports To: Head of Marketing / Director
Experience: 5–8 years in social media and digital marketing
Qualification: Graduate in Marketing, Mass Communication, or related field (MBA preferred)
Salary: Negotiable

Job Summary:

We are looking for a creative and analytical Social Media Manager to oversee our company’s presence across all social media platforms. This individual will play a key role in shaping the brand’s digital identity, driving engagement, increasing visibility, and supporting sales and marketing campaigns.

Key Responsibilities:

• Develop and implement a comprehensive social media strategy aligned with brand goals and seasonal campaigns.
• Create, curate, and manage high-quality content (images, videos, reels, infographics, stories, etc.) for platforms like Instagram, Facebook, Twitter, LinkedIn, and YouTube.
• Collaborate with the design, content, and marketing teams to support campaigns and product launches.
• Engage with the online community by responding to comments, messages, and mentions promptly.
• Plan and execute social media advertising campaigns (Meta Ads, LinkedIn Ads, etc.) with performance tracking.
• Analyze insights, engagement, traffic, and sales impact using analytics tools (Meta Insights, Google Analytics, etc.).
• Monitor trends in social media, digital marketing, competitor activity, and tea/food & beverage content.
• Maintain a consistent brand voice and visual style across all channels.
• Coordinate with influencers, content creators, and bloggers for collaborations.
• Prepare monthly performance reports with actionable insights.

Key Skills & Requirements:

• Proven work experience as a Social Media Manager or similar role.
• Strong understanding of major social media platforms and trends.
• Excellent written and verbal communication skills.
• Ability to develop creative, engaging content tailored to target audiences.
• Proficiency in social media management tools (e.g., Buffer, Hootsuite, Later) and ad platforms.
• Photography, video editing, or design knowledge (Canva, Adobe Suite) is a plus.
• Data-driven mindset with attention to analytics and KPIs.
• Ability to multitask and meet deadlines in a fast-paced environment.

Job Type: Full-time

Work Location: In person