Social Media Manager

About the Role

Backdropsource.in — a leading E-commerce brand for creative display solutions — is seeking a Social Media Manager to drive organic growth across all social platforms.

You’ll be the captain of our social media ship — managing content writers, coordinating with motion graphic designers, and ensuring every post, reel, and video resonates with audiences while increasing followers, engagement, and organic reach.

This role goes beyond posting — it’s about strategy, planning, execution, and measurable results.

What You’ll Be Doing:

• Lead the social media content team, coordinating with content writers and motion graphic designers to produce high-quality posts, reels, videos, and posters.

• Plan, strategize, and execute end-to-end social media campaigns focused on organic growth across Facebook, Instagram, LinkedIn, YouTube, and other platforms.

• Develop content calendars, posting schedules, and campaign plans aligned with brand goals and audience behavior.

• Optimize content for engagement: hooks, captions, hashtags, thumbnails, and formats suitable for each platform.

• Monitor social media analytics to track KPIs like followers, views, engagement rates, and reach, and implement strategies to improve them.

• Stay updated on social media trends, platform updates, and best practices to ensure the brand stays ahead of the curve.

• Collaborate with marketing and sales teams to align social campaigns with business objectives.

• Test, iterate, and refine strategies to consistently increase organic visibility and audience interaction.

What You Bring to the Table:

• Minimum 3–5 years experience in social media management, preferably for E-commerce or digital brands.

• Proven track record of organic growth on social platforms — increasing followers, views, and engagement.

• Strong understanding of content strategy, social media KPIs, and analytics tools.

• Ability to manage teams and coordinate content creation, motion graphics, and copywriting.

• Knowledge of social media trends, platform algorithms, and engagement strategies.

• Excellent communication, leadership, and project management skills.

• Data-driven mindset with a creative approach to storytelling and audience engagement.

You’ll Thrive Here If You:

• Think strategically and execute tactically.

• Can turn creative content into measurable growth.

• Are obsessed with organic growth, audience engagement, and social storytelling.

• Enjoy leading teams, mentoring creators, and aligning them toward common goals.

• Test, analyze, and optimize campaigns to consistently outperform benchmarks.

Perks of Working at Backdropsource:

• Creative Freedom: Shape the brand’s social presence end-to-end.

• Fast-Paced Environment: Quick decision-making, quick results.

• Collaborative Culture: Work closely with designers, writers, and marketing teams.

• Direct Impact: See your strategies reflected in real growth metrics, not vanity stats.

Key KPAs:

• Increase organic followers, views, engagement, and reach across all platforms.

• Timely execution of content calendars and campaigns.

• Quality and consistency of creative output from the content and design teams.

• Data-driven optimization to maximize social media ROI.

Apply Now:
Send your CV along with CCTC/LCTC, ECTC & notice period to with a brief note on your most successful organic social media growth achievement.

Job Type: Full-time

Pay: ₹350,000.00 - ₹600,000.00 per year

Benefits:

• Provident Fund

Work Location: In person