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Job Title: Social Media Specialist – SaaS Focus, Location: Noida /Hyderabad, Shift Time: Night Shift, Employment Type: Full Time, Experience Level: 3+ yrs. Company: Varun Digital Media Mode of working: Work from Office/ Remote Summary: - Are you a multi-platform social media expert with a passion for SaaS, AI & ML tech products? Varun Digital Media is looking for a Social Media Specialist to lead our branding, engagement, and lead generation efforts across Instagram, Facebook, LinkedIn, and YouTube for multiple fast-growing SaaS brands. Key Responsibilities: Instagram & Facebook (Meta Platforms): Design and manage high-impact visuals: carousels, reels, stories, infographics. Plan and schedule content calendars for SaaS & tech brands. Run paid campaigns and organic strategies to generate leads. Leverage trending audio, hashtags, and platform-specific tools to drive engagement. Analyze insights and grow genuine, tech-oriented followers. Manage Facebook Ad campaigns, communities, and conversions. LinkedIn: Craft professional, B2B-focused content including posts, carousels, polls, and thought leadership articles. Drive organic follower growth and audience engagement. Launch and optimize LinkedIn Ads for targeted lead generation. Understand and implement strategies based on B2B SaaS personas. Coordinate with content and design teams for campaign execution. YouTube: Create and manage content calendars for YouTube channels. Script, produce, and edit engaging videos: explainer videos, product walkthroughs, shorts. Optimize videos for SEO using tools like TubeBuddy/VidIQ. Analyze channel performance and scale subscriber growth. Execute organic and paid video strategies aligned with product messaging. Roles & Responsibilities: 3+ years of proven experience managing social media for SaaS or tech brands . Expertise in Instagram, Facebook, LinkedIn & YouTube content strategy and execution. Strong copywriting and storytelling skills tailored for B2B audiences. Design and video editing proficiency using Canva, Adobe Suite, Premiere Pro , etc. Knowledge of scheduling tools like Buffer, Later , and YouTube optimization tools. Strategic mindset with the ability to meet aggressive deadlines and juggle multiple brand accounts. 📩 Apply Now! If you’re ready to build the online presence of tomorrow’s leading SaaS products , we want to hear from you! Share your updated resume with portfolio links to 📧 pavan@varundigitalmedia.com Show more Show less
