Social Media & B2B Marketing Executive (LinkedIn Focus)
Company:
Location:
Website:
Type:
Experience:
Salary:
About Us
synthetic leather, non-woven fabrics, suede, velvet, and technical coated textiles having 30 years of experience.
automotive OEMs, leading footwear brands, furniture companies, bag manufacturers, industrial buyers, and export markets
B2B presence on LinkedIn
Role Summary
Social Media & B2B Marketing Executive
This role goes beyond regular social media posting.
You will:
- Create professional B2B content
- Write technical posts about our products & industries
- Manage corporate communication
- Support exhibition marketing
- Drive industry outreach
- Position HR Polycoats as a reliable, credible supplier in our sectors
Freshers and interns with strong communication and writing skills are welcome.
Key Responsibilities
1. B2B LinkedIn Marketing (Primary Responsibility)
- Plan, create, and post
2-4 LinkedIn posts per week
- Write clear, professional content suitable for procurement heads, OEMs, and business buyers
- Post on: H.R. Polycoats LinkedIn Company Page
- Leadership Profile(s) (under guidance)
- Increase brand visibility, engagement, and inbound queries
- Develop the company's positioning as a quality-focused and innovation-driven manufacturer
2. Corporate Communication
- Design and publish
festival greetings
, milestone posts, awards, achievements, employee spotlights - Improve brand perception with consistent visuals and messaging
- Maintain a professional, clean brand voice
3. Technical & Product-Based Content Creation
A. Write posts explaining:
- Different materials: synthetic leather, PVC/PU, suede, nonwoven, velvet
- Features (abrasion, GSM, coatings, textures, finishes)
- Applications (automotive seat covers, footwear, furnishings, bags, etc.)
B.
C.
4. Industry-Focused Marketing
A.
- Automotive interior materials
- Footwear uppers & lining
- Furniture & upholstery
- Bags & accessories
- Industrial applications (gloves, laminations, etc.)
- Export opportunities
B.
5. Exhibition & Trade Show Marketing
For any exhibitions we participate in:
- Pre-event marketing posts (announcement, product highlights)
- During-event updates (booth activity, visitors, photos)
- Post-event summaries (leads, outcomes, highlights)
- Support in creating brochures, posters, basic stand content, etc.
6. Outreach & Lead Support
- Identify relevant B2B contacts on LinkedIn
- Send connection requests and professional introduction messages
- Share catalogues and follow-up politely (guided by management)
- Maintain a simple
lead log
and interaction tracker
7. Content Planning & Reporting
- Prepare a
monthly content calendar
- Maintain an organized content library
- Track analytics: followers, reach, engagement, lead conversions
- Create short monthly reports highlighting progress and suggestions
What We're Looking For
- Strong command of English (writing + communication)
- Can understand technical topics
- Understanding of LinkedIn as a
professional B2B platform
- Ability to research and learn technical information
- Basic Canva/design skills to create clean, corporate posts
- Interest in manufacturing, textiles, automotive, or industrial marketing
- Organised, self-driven, and comfortable managing end-to-end execution
- Freshers & interns who are confident writers are welcome
Education Qualifications
- Bachelor's degree in
Marketing, Business, Mass Communication, English, Journalism
, or any related field
- Students currently pursuing their degree may apply for internships
Bonus Skills (Not Mandatory but Preferred)
- Experience in B2B content writing
- Photography & Videography (basic)
- Market research skills
- Familiarity with textile or synthetic leather industries (Not Mandatory)
What You Will Gain
- Direct mentorship from senior leadership
- Basic training and knowledge about this industry so you get familiar
- Deep understanding of B2B industrial marketing
- Exposure to multiple industries
- Opportunity to build a strong portfolio in technical & corporate content
- Clear growth path into Digital Marketing Manager or Technical Marketing Lead
- You get to work with the biggest manufacturer of Synthetic leather in India.
Your Reporting
- You will report to the Head of Operations & Strategy
- Coordination with Business Development, Marketing, QC/R&D, and IT Department.
