Social Media Manager

About the Role: We are seeking an innovative and dynamic Social Media Strategist and Manager who will be responsible for developing, implementing, and managing comprehensive social media strategies that align with our company's marketing objectives. The ideal candidate should possess a creative mindset, strategic thinking skills, and proven experience in managing multiple social media platforms to drive audience engagement, brand awareness, and business growth.

Key Responsibilities:

Strategy Development:

• Develop, implement, and manage comprehensive social media strategies to increase brand visibility and customer engagement.
• Create actionable plans based on market research, audience insights, and competitive analysis.

Content Creation and Management:

• Oversee the creation of engaging, creative, and relevant content tailored for each social media platform (Instagram, Facebook, LinkedIn, Twitter, TikTok, etc.).
• Plan, manage, and execute content calendars, ensuring consistent and timely postings.

Community Management:

• Engage with followers by responding promptly to comments, messages, and inquiries, maintaining a positive brand image.
• Foster online community building through interactive campaigns and activities.

Campaign Execution:

• Design and execute social media campaigns, contests, and promotions to drive audience growth, engagement, and conversions.
• Collaborate with internal teams (designers, marketers, sales, etc.) to ensure seamless integration and consistent messaging.

Analytics and Reporting:

• Monitor, analyze, and report on performance metrics across social media platforms.
• Utilize analytics tools to provide insights, assess campaign effectiveness, and optimize strategies for improved outcomes.

Trend Monitoring:

• Stay updated with the latest social media trends, platform updates, and best practices.
• Proactively leverage emerging trends to keep the brand's social presence relevant and innovative.

Budget Management:

• Manage budgets allocated for social media advertising and campaigns, ensuring optimal ROI.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• Minimum of 1-3 years experience in social media strategy and management.
• Proven track record of successfully managing social media channels, creating content, and running campaigns.
• Proficient in social media platforms and tools (e.g., Facebook Ads Manager, Google Analytics, Hootsuite, Buffer).
• Exceptional written and verbal communication skills.
• Strong analytical skills and ability to interpret social media metrics.
• Creative thinking and a keen eye for detail.

Preferred Skills:

• Experience with graphic design or video editing tools (Canva, Adobe Suite).
• Familiarity with SEO and web traffic metrics.
• Previous experience in managing influencer partnerships.

Why Join Us:

• Opportunity to shape the digital voice and presence of a growing brand.
• Collaborative and innovative work environment.
• Career growth opportunities and professional development support.

Job Type: Full-time

Work Location: In person