Social Media Manager

Company Description:

Aaryam Hotel & Resorts Pvt Ltd-

Location:

Employment Type:

Department:

Position:

Experience:

Role & responsibility:

Content Creation & Publishing

• Develop original, high-quality content (posts, stories, videos, reels).
• Plan and manage a content calendar aligned with marketing goals.
• Write engaging captions, hashtags, and copy tailored to each platform.

Platform Management

• Handle daily operations of platforms like Instagram, Facebook, LinkedIn, X, TikTok & YouTube.
• Optimize content formats and posting schedules based on audience behavior.
• Ensure consistent brand tone and aesthetics.

Community Management

• Engage with followers by responding to comments, messages, and mentions.
• Foster a sense of community and encourage UGC (user-generated content).
• Monitor conversations and trends to keep the brand relevant.

Performance Tracking & Reporting

• Monitor analytics to track engagement, reach, traffic, and conversions.
• Generate regular reports with actionable insights.
• Use tools like Meta Insights, Google Analytics, Hootsuite, Sprout Social, etc.

Social Media Campaigns

• Plan and execute both organic and paid campaigns.
• Collaborate with influencers, creators, and brand partners.
• Track ROI and optimize for performance.

Brand Monitoring & Crisis Management

• Monitor sentiment and address negative feedback or public complaints.
• Act swiftly during crises or PR situations to maintain brand integrity.
• Alert internal teams to potential risks.

Trend & Competitor Analysis

• Stay updated with platform algorithm changes and content trends.
• Analyze competitor activities and adjust strategies as needed.
• Experiment with new features (e.g., Threads, Reels, Live).

Collaboration & Cross-Function Support

• Coordinate with marketing, sales, design, and customer service teams.
• Support product launches, events, and promotions via social media.
• Align with SEO and content marketing strategies.

What We Offer:

• Competitive salary based on experience (as per discussion)
• 06 Days working (Work from home 2nd & 4th on weekends)
• A collaborative, energetic team environment
• Learning and professional development opportunities