Social Media - Junior Specialist

About the Department

Invest India is the National Investment Promotion and Facilitation Agency under the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, Government of India.

Key Responsibilities

Key role in managing and enhancing the organization’s digital presence across platforms such as YouTube, Instagram, LinkedIn, X (Twitter), and Facebook. The role involves creative content creation, curating user-generated content, social media analytics, online reputation management, campaigns, and supporting influencer and stakeholder-driven initiatives. The ideal candidate will bring creativity, analytical thinking, and an understanding of social media trends—particularly within government, public services, or agency environments.

Content Development & Visual Storytelling

• Plan and execute a content and editorial calendar for social media platforms aligned with organizational campaigns and topical trends.
• Collaborate with agencies and design teams for visually appealing content that reflects brand identity.
• Support high-impact campaigns around key events, milestones, and special occasions.
• Develop high-quality, engaging posts - graphics (infographics, gifs, carousels, and stories) and short-form videos (e.g., interviews, explainers, campaign stories, UGCcompilations).

Community & Influencer Engagemen

• Community Management & Engagement through comments, DMs, mentions etc
• Develop and implement a sustainable influencer marketing strategy to expand reach and credibility.
• Identify and nurture brand advocates, community contributors, and superusers.
• Curate and integrate user-generated content (photos, testimonials, videos) across platforms.
• Optimize YouTube videos for SEO (titles, tags, thumbnails, descriptions) to maximize visibility and audience retention.

Content Moderation & Brand Governance

• Review and moderate all user-generated content (text, images, videos) to ensure adherence to brand guidelines and community standards.
• Identify and escalate inappropriate, offensive, or potentially harmful content promptly.
• Maintain documentation and logs of moderation activities and campaign content.
• Ensure accuracy, quality, and consistency across all digital content in line with brand policies.

Cross-Functional Collaboration

• Coordinate with internal teams and agencies to align content with organizational priorities.
• Support internal stakeholders in creating ad hoc social media posts and executing special digital initiatives.
• Stay updated with industry trends, emerging tools, and evolving best practices in digital communication.

Social Media Management & Analytics

• Track, measure, and analyze the effectiveness of marketing campaigns using social media analytics tools.
• Generate periodic reports on engagement, reach, conversions, and other key metrics.
• Use insights to optimize content strategy, posting schedules, and audience targeting.
• Manage all online comments, messages, and mentions across platforms to ensure prompt and appropriate responses.
• Conduct regular social listening to identify trends, sentiment, and emerging conversations around the organization.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 2–4 years of relevant experience in social media management, preferably in an agency or government/public sector setup.
• Strong understanding of social media algorithms, analytics, and engagement best practices.
• Proficiency in tools such as Meta Business Suite, Canva, YouTube Studio, Hootsuite, Google Analytics, or similar.
• Excellent written and verbal communication skills in English.
• Analytical mindset with ability to interpret data and derive actionable insights.
• Creative thinker with a knack for spotting and building on social media trends.
• Strong organizational skills and ability to manage multiple projects in a fast-paced environment.
• Detail-oriented with a sharp eye for accuracy and brand consistency.
• Prior experience managing official social media pages for government accounts is an advantage.