Social Media & Growth Manager – Artist Portfolio

We are looking for a dynamic, creative, and results-driven Social Media & Growth Manager to handle the complete digital presence of artists. This role requires someone who can think strategically, create engaging content, drive follower and engagement growth, and turn online presence into a revenue-generating asset.

Key Responsibilities

1. Social Media Management & Growth

Manage and grow the artist’s presence across platforms (Instagram, YouTube, Facebook, X/Twitter, etc.)

Plan and execute platform-specific growth strategies to increase followers, reach, and engagement.

Monitor analytics to track growth trends and adjust strategies accordingly.

2. Content Creation & Curation

Develop innovative content ideas that reflect the artist’s brand, style, and audience appeal.

Work with graphic designers, videographers, and editors to create high-quality, engaging content (short videos, reels, posts, live sessions).

Ensure consistent posting schedules and platform optimization (captions, hashtags, keywords).

3. Campaigns & Collaborations

Plan and execute digital campaigns for launches, events, or special projects.

Identify and coordinate collaborations with influencers, brands, and media platforms.

4. Revenue Generation

Explore and implement monetization opportunities (YouTube monetization, brand partnerships, sponsored content, merchandise sales, live event streaming).

Negotiate and close digital brand deals.

5. Analytics & Reporting

Track platform insights, audience demographics, engagement rates, and ROI.

Provide monthly growth and revenue reports with actionable recommendations.

Requirements

Proven experience in social media management, preferably in entertainment, music, or celebrity brand management.

Strong understanding of platform algorithms, trends, and monetization tools.

Creative mindset with excellent storytelling and copywriting skills.

Experience with analytics tools (Meta Business Suite, YouTube Studio, Google Analytics, etc.).

Strong coordination skills with creative teams.

Ability to work in a fast-paced environment and adapt quickly to trends.

Preferred Skills

Video editing knowledge is a plus.

Understanding of influencer marketing and digital PR.

Strong negotiation and networking abilities.

KPIs for Success

Monthly follower & engagement growth rate.

Increase in content reach & watch time.

Revenue generated through digital platforms & brand deals.

Campaign ROI and brand collaboration success rate.

Job Type: Full-time

Pay: ₹11,652.91 - ₹90,000.00 per month