Social Media & Graphic Designer

Role Summary

Own our hotel/resort social media end-to-end—strategy, content, design, video, and reporting. You’ll turn brand stories into high-performing posts/reels, manage multiple property handles, and keep a tight cadence across Instagram, Facebook, LinkedIn, and YouTube.

Location:

Key Responsibilities

• Strategy & Calendar:

   Build monthly content calendars per property; align with campaigns, room offers, F&B, weddings, wellness, events.

• Design & Video:

   Create posts, reels, stories, thumbnails, ad creatives. Strong 

  Adobe

   (Photoshop, Illustrator, Premiere Pro; After Effects a plus). Canva for quick turnarounds.

• Publishing & Community:

   Schedule via Meta Business Suite; daily DMs/comment moderation; creator/influencer coordination.

• Performance & Reporting:

   Weekly dashboards—reach, engagement rate, saves, shares, profile visits, link clicks, CTR to site/OTAs (UTMs), and learnings.

• Paid Support (nice-to-have):

   Set up/optimize Meta ad sets (traffic, conversions), A/B creatives, basic GA4 reading.

• Shoot Management:

   Build shot lists, coordinate photo/video/UGC creators, basic color correction and reel edits.

• Brand Consistency:

   Maintain brand kits, grids (dark/modern aesthetic where required), tone of voice, and hotel positioning.

Must-Have Skills

• 2–5 years (Executive) or 5–8 years (Lead/Manager) in Social + Design.

• Adobe Suite:

   Photoshop, Illustrator, Premiere Pro (After Effects bonus).
• Strong reels editing (hooks, pacing, captions), typography, layout, and motion basics.
• Excellent English copy for hooks, CTAs, captions; basic Hindi comfort.
• Platform know-how: Instagram, Facebook, LinkedIn, YouTube; Meta Business Suite.
• Analytics: understands engagement rate, reach, retention, CTR; basic GA4/UTM tagging.
• Portfolio with social creatives + reels you personally designed/edited.

Good to Have

• Hospitality experience; understanding of OTAs and seasonality.
• Figma basics, CapCut, Lightroom Mobile, DSLR familiarity.
• Simple landing page/WordPress edits, shoppable links, link-in-bio tools.

KPIs (measured monthly/quarterly)

• Content throughput (e.g., 

  12–16 posts

   + 

  8–12 reels

   per brand/month).
• Quality engagement rate, saves, shares, profile visits.
• Site/OTA clicks via UTMs; CTR on ads/boosts (if handling paid).
• Response time to DMs/comments; creator/UGC pipeline velocity.
• Campaign outcomes (launches, offers, event pushes) with pre/post deltas.

How to Apply

Husan.kandol@spectrahospitality.com

Share: resume, portfolio/reel links, 2–3 best campaign case studies, notice period, and CTC (current/expected).