Social Media Executive

Designation – Social Media Strategist

Reporting Manager – Marketing Executive

ideate, create, and execute social media strategies,

Role & Responsibilities

1.     Social Media Strategy & Planning

·       Develop platform-specific strategies for Instagram, Facebook, Youtube and Pinterest.

·       Create and manage a monthly/quarterly social media calendar aligned with brand campaigns.

o  Instagram is a must for any jewelry influencer due to its visual nature. Use posts, stories, reels, and IGTV to showcase your content.

o  Facebook remains a strong platform for community building, event promotion, and targeted advertising, making it ideal for reaching diverse audiences.

o  YouTube is ideal for longer, in-depth content like reviews, unboxings, jewelry collections, and styling guides.

o  Pinterest is perfect for mood boards, style inspiration, and curating your jewelry looks.

2.     Content Creation & Execution

·       Plan and coordinate content shoots, ensuring all creative requirements are met.

·       Work with photographers, videographers, and designers to produce high-quality visual content.

·       Write engaging captions, select hashtags, and optimize posts for maximum reach.

The type of content required -

·       Educational: Educate consumers about lab grown and the perception/analogy behind it.

·       Tutorials and Tips: Educate your audience about jewelry care, styling tips, or how to choose the right piece for different occasions.

·       Behind-the-Scenes: Show how jewelry is made, whether it's through craftsmanship, design, or the sourcing of materials.

·       Style Inspiration: Create styling looks and pair your jewelry with different outfits or occasions (e.g., weddings, work events, casual wear).

·       User-Generated Content: Encourage followers to post photos of themselves wearing your recommended or partnered jewelry. Reposting their content builds community.

3.     Social Media Management

·       Host giveaways, Q&A sessions, or polls to get your followers involved and excited about your content.

·       Manage posting schedules, community engagement, and audience interaction.

·       Respond to comments, messages, and mentions. Engagement helps build trust and loyalty.

4.     Track Your Analytics and Adjust

·       Monitor your social media analytics to understand what works and what doesn’t. This includes engagement rates, followers gained, and which types of posts perform best.

·       Use this data to refine your content strategy, experiment with new formats, and stay relevant.

5.     Partner with Jewelry Brands

·       Reach out to jewelry brands (big or small) for collaborations. Start with local designers or emerging brands that align with your values.

·       Offer to create sponsored content for these brands, whether through Instagram posts, YouTube videos, or blog posts.

·       Consider affiliate marketing where you earn commissions based on sales generated through your unique affiliate links.

6.     Collaborate with Other Influencers

·       Partnering with influencers in related industries, such as fashion, beauty, or lifestyle, can help you cross-promote and reach a wider audience.

·       Influencers with a similar or larger following can introduce you to new potential followers who share an interest in jewelry.

7.     Stay Authentic and Consistent

·       Authenticity is key to building a loyal following. Be honest about your preferences, your experience with brands, and your values.

·       Consistency in posting content is vital. Aim for a regular schedule and make your social media presence consistent across all platforms.

8.     Stay Informed and Trendy

·       Keep an eye on the latest jewelry trends, fashion shows, and social media influencers in the industry.

·       Be open to experimenting with new styles, designs, or creative content to stay ahead of the curve and keep your followers engaged.