Social Media Executive

Profile

Location

Mode of working

Roles & Responsibilities

• Hands-on experience with Facebook, Instagram, LinkedIn, Twitter (X),

and Snapchat (organic + paid ads).

• Ability to plan, schedule, and execute monthly content calendars.
• Experience using Snapchat trends, lenses, or Spotlight content.
• Knowledge of boosting posts and running ad campaigns for engagement,

brand awareness, and lead generation.

• Understanding of AI-powered features released on platforms (such as

Meta's Advantage+, AI content tools, trend suggestions, ChatGPT for

captions, etc.)

• Familiarity with tools like Canva, Meta Business Suite, Snapchat Ads

Manager, and social scheduling tools like Hootsuite/Buffer.

• Proficiency in performance tracking, preparing weekly/monthly analytics

reports.

• Creative mindset with good copywriting skills and trend research.
• Ability to incorporate AI tools for content ideas, caption writing, hashtag

research or creative concepts.

• Strong coordination with the design team and ability to suggest creative

ideas.

• Good written and verbal communication skills.
• Up to date with the latest social media algorithms, platform features, and

AI-driven advancements in industry.

Technical Qualification and Skills

• Proficiency in social media paid platforms and related tools.
• Holding experience in managing Facebook, Instagram & Linked IN.
• Strong analytical skills to interpret data and make data-driven decisions.
• Good understanding of digital marketing principles and best practices.
• Excellent ad copywriting skills for creating compelling and persuasive ad

content.

• Strong attention to detail and organizational needs.
• Up-to-date knowledge of the latest trends and advancements in paid

marketing.