Social Media Executive

We are seeking a creative and results-driven Social Media Executive to develop and execute our social media strategy. The ideal candidate will have a strong understanding of e-commerce trends, be skilled in creating engaging content, and excel at connecting with customers across platforms to boost brand loyalty and sales.

Key Responsibilities

• Develop and implement social media strategies to increase brand awareness, customer engagement, and conversions on platforms like Instagram, Facebook, Twitter, and Pinterest.
• Create, curate, and schedule compelling content (text, images, videos, reels) that showcases our products and aligns with e-commerce marketing goals.
• Monitor and analyze social media performance using tools like Google Analytics, Meta Business Suite, or Hootsuite to optimize campaigns and drive traffic to our online store.
• Engage with customers and followers by responding to comments, messages, and reviews to build a strong online community.
• Stay updated on e-commerce and social media trends, including influencer marketing and platform algorithms, to ensure cutting-edge content.
• Collaborate with the marketing, product, and creative teams to align social media campaigns with product launches, promotions, and sales events.
• Manage paid social media campaigns, including budget allocation, ad creation, and performance tracking to maximize ROI.
• Ensure consistent brand messaging, tone, and visuals across all social media channels.
• Track and report on key performance indicators (KPIs) such as engagement rates, click-through rates, and conversion metrics to inform future strategies.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• 2-3 years of proven experience in social media management, preferably in e-commerce or retail.
• Strong knowledge of social media platforms, algorithms, and analytics tools specific to e-commerce marketing.
• Excellent written and verbal communication skills with a talent for creating customer-focused content.
• Proficiency in content creation tools like Canva, Adobe Creative Suite, or similar.
• Experience managing paid social media campaigns, including Facebook Ads, Instagram Ads.
• Ability to work in a fast-paced environment, managing multiple campaigns and deadlines.
• Creative mindset with strong attention to detail and a passion for e-commerce trends.
• Knowledge of SEO, influencer marketing, and e-commerce analytics is a plus.

Preferred Skills

• Experience creating content for e-commerce platforms like Next.js
• Familiarity with e-commerce-specific trends, such as flash sales, product drops, or seasonal campaigns.
• Basic skills in graphic design, photography, or video editing for product-focused content.

Job Type: Full-time

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person