Social Media Executive + Brand Manager

Mission

Core Responsibilities

• Brand Identity & Strategy
• Define and maintain the brand tone, color palette, and storytelling themes across all posts
• Develop a monthly social media calendar aligned with campaigns, launches, or events
• Ensure every post supports brand positioning and emotional appeal (not random posting)
• Content Creation & Execution
• Write engaging captions (hooks, CTAs, storytelling) that stop scrolls
• Coordinate with designers, video editors, and copywriters to ensure high-quality creatives
• Create content briefs that are clear, data-driven, and aligned with audience psychology
• Stay on top of trends, sounds, and formats to keep brand content fresh but relevant
• Community & Engagement Management
• Actively engage with followers, respond to DMs/comments strategically
• Build influencer partnerships, collaborations, and user-generated content loops
• Monitor brand mentions and sentiment — protect and grow brand image daily
• Performance Analysis & Growth Optimization
• Track KPIs: reach, engagement, follower growth, CTR, retention rate, and conversions
• Prepare weekly and monthly reports with actionable insights (not just numbers)
• Run small-scale ad experiments (boosts, engagement campaigns, lookalike testing)
• Analyze competitor brands and reverse-engineer what's working
• Brand Campaign Leadership
• Plan and execute campaigns that connect emotionally — not just promote offers
• Work closely with the performance marketing team for alignment between paid + organic
• Suggest new brand collabs, partnerships, and opportunities for storytelling expansion
  

Required Skill Stack

Ideal Background

• 2-4 years experience managing brand social media (not agency posting interns)
• Has built or scaled at least one brand page organically (show proof)
• Understands content hooks, retention psychology, and storytelling tone
• Follows brands like Nike, Duolingo, CRED, and knows why they work — not just how