Social Media Executive

Key Responsibilities: ●    Plan and execute social media strategies aligned with marketing and brand objectives. ●    Create, curate, and manage engaging content (images, videos, reels, stories, etc.) across platforms like Instagram, Facebook, LinkedIn, and X (Twitter). ●    Monitor social channels daily, engage with followers, and maintain a consistent brand tone and voice. ●    Track, analyze, and report on performance metrics using tools such as Meta Business Suite, Google Analytics, or other social media dashboards. ●    Collaborate with internal teams and designers to ensure cohesive visual branding. ●    Stay updated on the latest trends, algorithms, and best practices in social media marketing. ●    Assist with paid campaigns and influencer partnerships to increase reach and engagement.  Requirements: ●    Bachelor’s degree in Marketing, Communications, or a related field. ●    Minimum 1 year of hands-on experience managing social media platforms for a brand or agency. ●    Proficiency in Canva, Meta Business Suite, Hootsuite, or similar tools. ●    Excellent communication, copywriting, and time management skills. ●    Ability to work creatively and collaboratively in a fast-paced Preferred Skills: ●    Basic knowledge of Adobe Photoshop, Premiere Pro, or other photo/video editing tools. ●    Ability to plan monthly content calendars and align with campaign goals. ●    Strong storytelling and caption-writing skills to drive engagement. ●    Ability to identify viral trends and adapt them to brand messaging. ●    Understanding of keyword and hashtag strategies for better reach. ●    Experience growing online communities and improving follower engagement. ●    Skills to handle negative comments or social media issues professionally. ●    Ability to capture and edit content (photos/videos) for social media channels.