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Full Time
Job Description
Job Title: Social Media & Creative Marketing Executive
Company: Anantam – Multi-Designer Store
Location: New Delhi
Experience Required:
● Minimum 2+ years in fashion/lifestyle marketing
● Experience in managing social media, content creation, and website operations
preferred
Working Days: 6 days/week
Start Date: Immediate
Education: Bachelor’s degree in Marketing, Fashion Communication, or related field
preferred
Industry: Retail & Fashion
Employment Type: Full-time
Job Summary:
As a Social Media & Creative Marketing Executive at Anantam, you will shape the brand’s
digital voice and visual identity across platforms. The role involves content creation,
campaign execution, website management, and brand storytelling rooted in Indian fashion
and heritage. You will play a key role in building customer engagement and brand recall
through aesthetic, thoughtful, and on-trend digital content.
Key Responsibilities:
Social Media Strategy & Execution
● Manage daily posting on Instagram, Facebook, Pinterest, and LinkedIn
● Curate content calendars, captions, and hashtags aligned with brand tone
● Plan and execute campaigns around store events, designer showcases, and new
collections
Content Creation & Coordination
● Work closely with designers, and stylists to create engaging visual content
● Shoot and edit photos and videos, including reels and behind-the-scenes content
● Ensure visual consistency across platforms that reflect Anantam’s brand ethos
Website & E-commerce Support
● Coordinate uploads of banners, product descriptions, and homepage content
● Align website content with ongoing digital campaigns and promotions
Influencer & Collaboration Outreach
● Identify and collaborate with relevant fashion and lifestyle influencers
● Plan and manage barter/paid partnerships in sync with brand positioning
Analytics & Reporting
● Track performance of posts and campaigns
● Share monthly insights and growth metrics with management
Skills & Qualities Required:
● Strong understanding of luxury and ethnic fashion aesthetics
● Excellent written and visual communication skills
● Must be good in photography and video production, including reels and editing
● Proficient in Canva, Meta Business Suite, and basic editing software (e.g., InShot,
Lightroom, Premiere Pro)
● A sharp sense of design, layout, and digital storytelling
● Highly organized, self-motivated, and trend-aware
Why Join Us:
At Anantam, every frame, caption, and campaign tells a deeper story of India’s heritage
through the lens of modern luxury. Join a creative and collaborative team that’s redefining
how fashion and culture connect in the digital world.
Please share your resume at managerhr@anantam.net
Job Types: Full-time, Permanent
Pay: ₹300,000.00 - ₹420,000.00 per year
Benefits:
Work Location: In person
Anantam
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