Social Media Coordinator

Job role: Social media executive

Location: Mumbai, HQ

Department: Marketing

Job experience: 1-2 years

Job brief:

Social media executive

Responsibilities

• Ensuring swift & clear communication across the brand's social channels by responding to DMs, comments, tags, mentions
• Schedule and publish daily content across Instagram, LinkedIn, X (Twitter), Threads, and more
• Assist in executing product launches, hostel promotions, influencer campaigns, and on-ground event amplification
• Social media listening across the platforms ensures the brand's online reputation is managed - maximising positive sentiment and addressing negative sentiment
• Ensure content and social media campaigns maintain Hosteller's brand tone of voice, and personality to keep the relevance with the TG
• Research and find new creative possibilities to engage new and old customers via daily stories
• Collaborate and work closely with internal and cross-functional teams
• Regular analysis and reporting of social media performance metrics to understand effectiveness and engagement

Requirements/skill-set

• 1-2 years of experience in social media or digital marketing
• Bachelors in marketing or communication
• Content creation skill is a plus
• Creative eye for design, detail, and execution