Social Media Brief For a Home and Kitchen brand

Job Description

Role not for you, but know the perfect person for itRefer a friend, and make Rs 10K if successfully placed :) Refer & Earn! Brand Overview A new homegrown brand launching in July , focused on the home, kitchen, and bathroom categories. The brand is rooted in design, functionality, and value , offering a curated range of products that bring style and utility into everyday spaces. The initial product lineup includes: Chopping boards (steel, wood) Storage containers Vacuum-based hooks Wall-mounted shelves Positioned for the mass premium segment, the brand takes inspiration from leading players like Nuuk , Nestasia and Joseph & Joseph , aiming to provide quality products with a modern aesthetic at accessible price points. Brand Objective To create a high-impact digital-first brand known for its practical yet beautifully designed home solutions, driven by strategic content, creator-led marketing, and performance-driven growth. Scope of Work 1. Social Media Strategy & Execution Platforms: Instagram, Meta (FB), X (Twitter) Feed planning, reels and story execution Content formats: statics, carousels, reels, tutorials Community engagement and organic growth efforts 2. Content Creation End-to-end production: Lifestyle and product shoot execution Reel scripting, production, and editing Static creatives, motion graphics, and utility demos 3. Performance Marketing Meta Ads strategy and execution Campaign setup, testing, and optimization Creative testing, remarketing, and lead conversion Performance tracking with actionable insights 4. Influencer Marketing Sourcing and shortlisting relevant creators Managing collaborations Integrating influencer content into brand assets Measuring impact and reporting 5. Reporting & Analytics Monthly reports with platform-wise insights Tracking ad spends, conversions, and ROI Content and audience performance breakdowns