Social Media and Content Specialist

Social Media and Content Specialist

Brand: Swah

Company – Indra Shakti Ventures

Location – Mumbai (on-site at Goregaon, 5 days a week), Full-time
Experience: 3-6 years in social media, content, or brand storytelling

Industry Preference: Luxury, Premium FMCG,Lifestyle or Consumer Brands

Indra Shakti Ventures is an upcoming FMCG company poised to launch two innovative brands in the health and lifestyle space, namely Swah — A heritage rice brand with a range of premium rice varieties; & Hado — A non-alcoholic carbonated beverage designed to blend refreshment with functionality.

Swah is a luxury rice brand celebrating India’s forgotten grains. We bring you more than a dozen of rare rice varieties sourced directly from Indian farmers, wrapped in thoughtful storytelling and exquisite packaging. We exist at the intersection of heritage, taste, and indulgence.

Role Overview

We’re looking for a Social & Content Lead to shape that world across Instagram, reels, campaigns, influencer collaborations, and content drops.

Key Responsibilities

• Define and execute Swah’s social voice and visual aesthetic across platforms with a strong focus on Instagram, storytelling, and premium brand presence.
  

• Build and manage a robust content calendar with a blend of reels, carousels, stories, emailers, blogs, and influencer collaborations rooted in Swah’s brand pillars.
  

• Identify, manage, and nurture a network of relevant creators, influencers, and brand advocates to drive authentic visibility and resonance.
  

• Support product launches and limited edition campaigns with social-first content ideas, storytelling scripts, and moment marketing hooks.
  

• Analyze content performance, adapt based on insights, and grow an engaged community that aligns with Swah’s values and aesthetic.
  

• Ensure all touchpoints — digital and offline — reflect Swah’s luxury sensibility, rooted culture, and design finesse.
  

You’re a Great Fit If You:

• Are obsessed with Instagram, aesthetics, and storytelling
  

• Have experience managing content or socials for premium, D2C, or luxury lifestyle brands
  

• Understand brand tone and what not to post
  

• Are hands-on and love turning ideas into action.
  

• Have an eye for detail, finesse, and how to sell without shouting