Social Media and Content Manager

Job Description

Job Summary We are seeking a talented and creative Social Media and Content Manager to lead our digital presence and promote our jewelry brand across various platforms. This role will involve social media management, digital content creationincluding user-generated content (UGC) style jewelry videoscampaign planning and execution, performance marketing, and analytics. The ideal candidate will have a keen eye for aesthetics, a proven track record in creating engaging video content, and an understanding of jewelry styling. Responsibilities Key Manage and maintain the brands social media channels, ensuring consistent and engaging content. Create innovative and catchy video content, particularly UGC style videos that highlight our jewelry. Plan and execute digital marketing campaigns, integrating both online and offline marketing strategies. Analyze performance metrics and adjust strategies to optimize engagement and reach. Develop and produce Instagram Reels and other short-form video content to enhance brand visibility. Generate creative offline marketing ideas and oversee their execution to complement digital efforts. Collaborate with influencers and brand ambassadors to create authentic content. Stay updated on emerging AI tools and video editing techniques to enhance content creation. Understand Google and Meta algorithms to maximize post interactions and audience engagement. Create and manage a yearly content calendar that aligns with marketing goals and brand initiatives. Assist team with offline marketing ideas and execution. Qualifications Proven experience in social media management and digital content creation. Strong aesthetic sense with the ability to style jewelry effectively. Demonstrated success in producing engaging video content that captures audience interest. Proficient in video editing, with knowledge of tips and tricks to enhance video quality and appeal. Highly energetic with a passion for producing creative content to connect with the audience. Excellent organizational skills with the ability to plan and execute a comprehensive content calendar. Strong communication skills, both written and verbal, with a creative mindset. This job is provided by Shine.com Show more Show less