Social Media and Community Manager

Social Media & Community Manager

Location: Vashi, Navi Mumbai

Role Overview

We are seeking a dynamic Social Media & Community Manager

The ideal candidate is part strategist, part storyteller, and part community builder—someone who can create viral content, nurture authentic connections, and turn our followers into loyal advocates.

Key Responsibilities

1. Social Media Strategy & Execution

• Develop and execute platform-wise strategies (Instagram, Pinterest, LinkedIn, YouTube, emerging platforms).

• Curate a content calendar

engagement, reach, and virality

• Monitor trends (design, lifestyle, home, culture) and adapt content quickly to stay ahead.

2. Content Creation & Storytelling

• Conceptualize and produce high-impact content formats

styling-first narrative

• Write captions, micro-stories, and community-driven prompts that resonate with premium design-conscious consumers.

3. Community Building

• Build and nurture Hello December’s 100K+ community

• Manage direct interactions (DMs, comments, queries) with empathy and brand consistency.

styling challenges, product drops, ambassador programs, and influencer collaborations.

• Turn followers into active contributors—UGC, reviews, styling showcases.

4. Analytics & Growth

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• Run experiments (content formats, timing, CTA styles) to accelerate growth and optimize ROI.

• Collaborate with performance marketing team to align paid and organic social strategies.

5. Collaborations & Influencer Marketing

• Identify and engage with top influencers, designers, and cultural voices

• Execute influencer seeding programs, product collaborations, and co-created content.

brand-advocate community

Key Skills & Qualities

• Deep understanding of social media trends, algorithms, and content formats

premium lifestyle and design culture

• Excellent copywriting and storytelling skills.

• Strong interpersonal skills for community engagement.

• Analytical mindset with proficiency in tools like Meta Business Suite, Later, Hootsuite, Google Analytics.

drive virality and create share-worthy content

• Prior experience in lifestyle, homeware, fashion, or premium consumer brand preferred.

Success in This Role Means

• Growing Hello December into a styling-first cultural brand

organic growth, referrals, and advocacy

design inspiration, storytelling, and commerce.