Social Media Analyst

Company Description

Franchise Opportunity Services is a Ahmedabad-based business consulting firm staffed by a team of professionals with decades of experience in franchise development and implementation efforts. The company is dedicated to helping businesses expand through franchising, offering comprehensive support and expert guidance. Franchise Opportunity Services is committed to providing the highest level of service to ensure successful franchise growth for its clients.

Marketing Budget & Performance Support

• Support tracking of marketing spends across national and local campaigns.
• Assist in monitoring lead cost (CPA) across platforms like Meta and Google.
• Help prepare basic spend and performance reports under senior guidance.
• Ensure campaigns run within defined budgets.

Omnichannel Lead Generation Support

• Execute and monitor lead generation campaigns on:

• Meta (Facebook & Instagram)

  – Instant Forms and retargeting ads

• YouTube

  – Awareness and lead-driven video campaigns

• WhatsApp Marketing

  – Click-to-WhatsApp and lead follow-ups
• Support the lead journey from ad click to CRM/WhatsApp follow-up.
• Coordinate with internal teams to ensure timely lead response.

Campaign Execution for Franchise Clients

• Support launch of standard franchise campaigns such as:
• New franchise openings
• Seasonal promotions
• Franchise recruitment campaigns
• Assist in A/B testing of creatives and messaging across locations.

Creative & Brand Support

• Create and adapt social media posts, ad creatives, banners, and basic videos using Canva or similar tools.
• Ensure all creatives follow defined brand guidelines.
• Support creation of editable templates for franchise partners.
• Assist in maintaining consistency across digital and offline marketing assets.

5. Documentation & Playbook Support

• Assist in updating marketing SOPs and campaign guidelines.
• Support documentation of best practices for franchise marketing execution.
• Maintain organized records of templates, creatives, and campaign processes.

Who should apply:

0–2 years

• Basic knowledge of Facebook & Instagram Ads

• Comfortable with Canva, Excel/Google Sheets, and social media platforms

• Eager to learn and grow in a hands-on marketing role