Social Media Analyst

1 - 3 years

1 - 3 Lacs

Posted:4 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Roles and Responsibilities

  • Develop and implement social media strategies to increase brand awareness, engagement, and conversions.
  • Monitor and analyze social media metrics to optimize campaign performance and identify areas for improvement.
  • Create high-quality content calendars across multiple platforms (Facebook, Instagram, Twitter) based on audience insights.
  • Collaborate with cross-functional teams to ensure consistency in branding and messaging across all marketing channels.
  • Stay up-to-date with industry trends and best practices in social media advertising, influencer marketing, community management.

Desired Candidate Profile

  • 1-3 years of experience in Social Media Marketing or related field.
  • Strong understanding of social listening tools such as Brandwatch or Sprinklr.
  • Proficiency in creating engaging content for various audiences using different formats (text posts, videos, stories).
  • Experience with online reputation management software like ORM or Influencer Marketing platforms.

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