Social Media & Ads Specialist

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About Us

Social Angel is a tech-driven crowdfunding platform that bridges donors with NGOs, individuals, and

communities in need. Our mission is to transform kindness into action by building a transparent and

impactful donation ecosystem.

Social Media & Ads Specialist (1 year - 4 Years experience)

Role overview

A Social Media & Ads Specialist is responsible for managing a brand's online presence across various social

media platforms to enhance brand awareness, drive engagement, and achieve marketing objectives. Their duties span from strategy development to content creation and performance analysis. Here's an in-depth breakdown:

Key Responsibilities:

• Plan, execute, and manage

  Meta and Google Ads campaigns

  across multiple platforms.
• Monitor and optimize campaigns to achieve performance goals (CTR, CPC, ROAS, conversions,
• etc.).
• Manage and grow brand presence across

  Instagram, Facebook, YouTube, LinkedIn, and Twitter.

• Develop, schedule, and publish content using tools like

  Meta Business Suite, Hootsuite

  , or similar
• platforms.
• Conduct

  keyword research, audience targeting,

  and

  ad copy optimization.

• Track and analyze campaign performance using analytics tools and prepare regular performance
• reports.
• Stay updated with the latest digital marketing trends, algorithm changes, and ad platform updates.
• Collaborate with the content and design teams to ensure campaign creatives align with marketing
• goals.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.

• 1 year – 4 years of hands-on experience

  in running

  Meta (Facebook & Instagram)

  and

  Google Ads

• campaigns.
• Strong understanding of

  campaign optimization, A/B testing,

  and

  performance analytics.

• Experience managing social media channels and engagement strategies.
• Proficiency in tools like

  Meta Business Suite, Google Ads Manager, Hootsuite, Google Analytics,

  etc.
• Basic understanding of

  SEO

  and

  content marketing

  principles.
• Excellent communication, analytical, and problem-solving skills.

Why Join Us?

• Opportunity to work on high-impact marketing campaigns.
• Dynamic and collaborative work culture.
• Exposure to end-to-end digital marketing strategies.