Social Media Ads Executive

Skills:

Company Overview

Job Overview

Qualifications And Skills

• Proven expertise in campaign management (Mandatory skill), including creation, monitoring, analysis, and optimization across various social platforms.
• Hands-on experience with Facebook Ads, including segmentation, audience targeting, and budget allocation to generate qualified leads.
• Working knowledge of Google Ads, managing search, display, and remarketing campaigns to drive user acquisition and engagement.
• Demonstrated ability to generate leads through strategic planning, creative execution, and monitoring of advertising funnels specifically for real estate projects.
• Strong skills in analytics reporting, using tools to interpret campaign data, measure effectiveness, and make data-driven recommendations for improvement.
• Ability to create effective ad content, including copy and visuals, tailored to the targeted audience to enhance engagement and achieve conversion goals.
• Experience in conversion optimization, regularly testing and refining ads and landing pages to improve ROI and reduce cost per lead.
• Proficiency in Instagram Ads, including ad set-up, creative planning, and targeting strategies relevant to the real estate segment.
• Strong communication, organizational, and collaboration skills to coordinate with internal teams and external partners for seamless execution.
• Deep understanding of digital marketing trends and evolving best practices within real estate to maintain competitive advantage.
  

Roles And Responsibilities

• Develop, launch, and manage paid advertising campaigns across various social media platforms focusing on Facebook, Instagram, and Google Ads.
• Optimize campaigns regularly to maximize the number and quality of leads while ensuring cost-efficiency in ad spend.
• Generate and interpret comprehensive analytics reports to evaluate campaign effectiveness, using insights for continuous improvement.
• Collaborate with the creative team to produce compelling ad content aligned with Narayana Infras brand and campaign objectives.
• Implement targeting strategies to reach prospective investors and property buyers, leveraging audience segmentation and retargeting techniques.
• Monitor online engagement and analyze conversion funnels, adapting approaches to meet lead generation and ROI targets.
• Stay updated on digital marketing trends and platform changes to optimize strategies and maintain industry competitiveness.
• Coordinate with sales and marketing teams to align campaign efforts with broader business goals and ensure a consistent customer experience.