Site Merchandising Specialist

TCS is Hiring - Site Merchandising Specialist

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Shift Timing:

Job Summary:

This role is responsible for optimizing onsite customer experiences, managing merchandising content, and driving engagement through strategic design and execution. The ideal candidate will have a strong understanding of e-commerce trends, customer behavior analytics, and content management systems, with a passion for delivering high-impact digital experiences.

Key Responsibilities:

1. Digital Merchandising Strategy & Execution

• Design and manage category pages, brand stores, promotional campaigns, and email content to enhance customer engagement.
• Lead free search improvement initiatives to optimize discoverability and conversion.

2. Customer Experience Optimization

• Analyze customer behavior across search, browse, and purchase journeys to identify opportunities and resolve friction points.
• Develop and execute strategies that elevate online customer experience and drive satisfaction.

3. Content Management & Web Analytics

• Work closely with cross-functional teams to deliver merchandising projects under tight timelines.
• Stay current with e-commerce trends and technologies to inform merchandising decisions.

4. Cross-Functional Collaboration & Project Delivery

• Work closely with cross-functional teams to deliver merchandising projects under tight timelines.
• Ensure consistency and quality across all digital touchpoints through organized and detail-oriented execution.

5. Taxonomy & Navigation Enhancement

• Apply knowledge of web taxonomy and navigation to improve site structure and customer-facing attributes.
• Support search attribute optimization to enhance product discoverability.

Qualifications:

• 2+ years of experience in site merchandising or digital content management, preferably in US/UK markets.
• Proficiency in MS Office/O365 suite and familiarity with web analytics tools.
• Strong communication skills in English, both written and spoken.
• Ability to work flexible shifts aligned with US/India time zones.
• Exceptional attention to detail, organizational skills, and ability to manage multiple priorities.
• Experience in designing and executing customer-centric digital experiences.